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Country Report

Sports Nutrition in

Sports Nutrition in Finland

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Gym closures eat into demand for on-the-go sports nutrition

Overall, volume sales of sports nutrition have been hit hard by COVID-19 – with sports protein RTD being particularly negatively affected owing to the closure of gyms. Sports protein powder has been less affected as heavy users have still been able to consume the product the same way and continue with their bodybuilding.

Convenience and flavour driving sports protein RTD

Sports protein RTD is declining the most in 2020 as the national lockdown and ongoing restrictions in movement have significantly impeded opportunities for on-the-go formats. However, sports protein RTD remains the second-largest category within sports nutrition.

Long-time leaders in danger of being overtaken by competitors

The fragmented competitive landscape of sports nutrition continues to be led by local players Func Food Finland Oy and Leader Foods Oy, which offer their brands Fast and Leader, respectively. These players originally benefited from being the first in sports nutrition to enter the largest distribution channel of grocery retailers, whose value share has consistently risen over the review period prior to COVID-19 disruption.

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Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Finland?
What are the major brands in Finland?
What is the market size of Sports Nutrition in Finland?
What are the major brands in Finland?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Finland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Gym closures eat into demand for on-the-go sports nutrition

Convenience and flavour driving sports protein RTD

Long-time leaders in danger of being overtaken by competitors

RECOVERY AND OPPORTUNITIES

Mixed performances anticipated over forecast period as gym-going resumes

Protein/energy bars to be more influenced by the natural trend

Active social media presence and e-commerce platforms are increasingly key

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2015-2020
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Consumer Health in Finland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sports Nutrition in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Gym closures eat into demand for on-the-go sports nutrition

Convenience and flavour driving sports protein RTD

Long-time leaders in danger of being overtaken by competitors

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sports Nutrition in Finland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Gym closures eat into demand for on-the-go sports nutrition

Convenience and flavour driving sports protein RTD

Long-time leaders in danger of being overtaken by competitors

RECOVERY AND OPPORTUNITIES

Mixed performances anticipated over forecast period as gym-going resumes

Protein/energy bars to be more influenced by the natural trend

Active social media presence and e-commerce platforms are increasingly key

CATEGORY DATA

Consumer Health in Finland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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