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Country Report

Sports Nutrition in

Sports Nutrition in Finland

17 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sports protein bars reaches its peak and starts declining

In the review period, sales of sports protein bars grew strongly due to grocery retailing including them in its selections. Sports protein bars have obtained high visibility and the range has become extensive in smaller convenience stores as well as bigger supermarkets and hypermarkets.

Sports protein RTD remains a growth area

Sports protein RTD continued to grow in 2018, and sales are expected to remain positive in the forecast period. There is some migration from sports protein powder as innovative RTD launches have been noticed by consumers who seek on-the-go options.

Sports non-protein products expected to achieve the best growth rates

Sports non-protein products has the most room for growth because there are new product types entering and consumers are looking for products other than protein. Endurance and recovery are among the features that Finns look for in sports non-protein products.

COMPETITIVE LANDSCAPE

Local Func Food Finland and Leader Foods remain in the lead

Local companies have a strong foothold in sports nutrition in Finland. Being the first ones to enter grocery retailing has benefited the key brands of Func Food Finland Oy and Leader Foods Oy, namely, Fast and Leader, respectively.

Local dairy manufacturers expand their portfolios into sports nutrition

Local dairy producers were keen on investing in health and wellness during the review period and several extended their portfolios. The Valio ProFeel brand was initially present in sports protein RTD, but the company entered sports protein powder in 2017.

More manufacturers expand their sports protein products to packaged food protein offerings

The selection of sports nutrition is ample and the products are readily available in speciality, online and grocery retailing. Areas such as protein bars and protein powder are maturing and this has led to a situation where manufacturers are looking to extend their selection towards packaged food.

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Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Finland?
What are the major brands in Finland?
What is the market size of Sports Nutrition in Finland?
What are the major brands in Finland?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Finland - Category analysis

HEADLINES

PROSPECTS

Sports protein bars reaches its peak and starts declining

Sports protein RTD remains a growth area

Sports non-protein products expected to achieve the best growth rates

COMPETITIVE LANDSCAPE

Local Func Food Finland and Leader Foods remain in the lead

Local dairy manufacturers expand their portfolios into sports nutrition

More manufacturers expand their sports protein products to packaged food protein offerings

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Consumer Health in Finland - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend and stressful lifestyles drive consumer health sales

The improving economy boosts 2018 value sales as innovative products emerge, while counterbalanced by intensifying competition

Consumer health remains fragmented and players present across all categories are rare

Consumer health products are sold increasingly online and in the grocery channel

Growth rates will remain positive, but slowed down by competition and the maturity of some large categories

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sports Nutrition in Finland

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Executive Summary

New Report Guarantee

PROSPECTS

Sports protein bars reaches its peak and starts declining

Sports protein RTD remains a growth area

Sports non-protein products expected to achieve the best growth rates

COMPETITIVE LANDSCAPE

Local Func Food Finland and Leader Foods remain in the lead

Local dairy manufacturers expand their portfolios into sports nutrition

More manufacturers expand their sports protein products to packaged food protein offerings

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sports Nutrition in Finland - Category analysis

HEADLINES

PROSPECTS

Sports protein bars reaches its peak and starts declining

Sports protein RTD remains a growth area

Sports non-protein products expected to achieve the best growth rates

COMPETITIVE LANDSCAPE

Local Func Food Finland and Leader Foods remain in the lead

Local dairy manufacturers expand their portfolios into sports nutrition

More manufacturers expand their sports protein products to packaged food protein offerings

CATEGORY DATA

Consumer Health in Finland - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend and stressful lifestyles drive consumer health sales

The improving economy boosts 2018 value sales as innovative products emerge, while counterbalanced by intensifying competition

Consumer health remains fragmented and players present across all categories are rare

Consumer health products are sold increasingly online and in the grocery channel

Growth rates will remain positive, but slowed down by competition and the maturity of some large categories

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

MARKET INDICATORS

MARKET DATA

SOURCES

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