Sports nutrition is anticipated to register moderate constant retail value sales growth over the forecast period, albeit slower than in the review period. Protein/energy bars is expected to register the highest growth of all protein-related products.
Clean label sports nutrition is expected to gain value share in the forecast period. An increasing number of consumers are interested in products that have safe and clean ingredients.
Private label brands have been successful during the review period, with most brands maintaining value share, and others like Kesko Oyj’s Pirkka and S Group’s Rainbox registering healthy sales growth and increasing their value share. Private label is likely to improve its position in the forecast period too as more sophisticated private label offerings are expected to be launched.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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