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Learn moreNov 2020
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Overall, volume sales of sports nutrition have been hit hard by COVID-19 – with sports protein RTD being particularly negatively affected owing to the closure of gyms. Sports protein powder has been less affected as heavy users have still been able to consume the product the same way and continue with their bodybuilding.
Sports protein RTD is declining the most in 2020 as the national lockdown and ongoing restrictions in movement have significantly impeded opportunities for on-the-go formats. However, sports protein RTD remains the second-largest category within sports nutrition.
The fragmented competitive landscape of sports nutrition continues to be led by local players Func Food Finland Oy and Leader Foods Oy, which offer their brands Fast and Leader, respectively. These players originally benefited from being the first in sports nutrition to enter the largest distribution channel of grocery retailers, whose value share has consistently risen over the review period prior to COVID-19 disruption.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports Nutrition industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Nutrition in Finland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.