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Country Report

Sports Nutrition in

Sports Nutrition in Finland

18 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sports nutrition has become mainstream, and is now saturating

The review period saw volume sales in all sports nutrition categories increase strongly. There were two key reasons for this.

Less mature categories will generate the most growth

Volume growth in sports nutrition over 2017-2022 will be stagnant. This will especially be the case for sports protein bars and sports protein RTD.

Opportunities in sports protein powder

Sports protein powder is a category growing faster than the average sports nutrition category. There are strong local brands that offer organic products for reasonable prices.

COMPETITIVE LANDSCAPE

Grocery retailers has become a key sales channel for sports nutrition

The value share of grocery retailers in this category has doubled since 2007, and the channel now generates the most sales. Its increased selection has boosted overall sales of sports nutrition.

An opportunity for grocery retailers

The value share of grocery retailers was already high in 2017, and it is not expected that sales via this channel will grow significantly over the forecast period. Products such as sports protein powder are easily purchased in hypermarkets, for example, while smaller outlets remain good places for impulse products such as sports protein bars and sports protein RTD.

Amid tight competition, sponsorships and engaging campaigns have become key

With sports nutrition saturating, new product launches are no longer enough. To keep consumers loyal to their brands, manufacturers are keen to engage consumers as well as sponsor both consumers and sportspeople, to remain visible and credible.

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Samples

Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Finland?
What are the major brands in Finland?
What is the market size of Sports Nutrition in Finland?
What are the major brands in Finland?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Finland - Category analysis

HEADLINES

PROSPECTS

Sports nutrition has become mainstream, and is now saturating

Less mature categories will generate the most growth

Opportunities in sports protein powder

COMPETITIVE LANDSCAPE

Grocery retailers has become a key sales channel for sports nutrition

An opportunity for grocery retailers

Amid tight competition, sponsorships and engaging campaigns have become key

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2012-2017
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Consumer Health in Finland - Industry Overview

EXECUTIVE SUMMARY

The health and wellness trend and stressful lifestyles boost consumer health

Consumer health value sales are rebounding after some challenging years

Competition is tightening as more players enter

Consumer health channels are undergoing major changes in Finland

Demand for consumer health products will remain high, but competition will limit value growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Sports Nutrition in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sports nutrition has become mainstream, and is now saturating

Less mature categories will generate the most growth

Opportunities in sports protein powder

COMPETITIVE LANDSCAPE

Grocery retailers has become a key sales channel for sports nutrition

An opportunity for grocery retailers

Amid tight competition, sponsorships and engaging campaigns have become key

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sports Nutrition in Finland - Category analysis

HEADLINES

PROSPECTS

Sports nutrition has become mainstream, and is now saturating

Less mature categories will generate the most growth

Opportunities in sports protein powder

COMPETITIVE LANDSCAPE

Grocery retailers has become a key sales channel for sports nutrition

An opportunity for grocery retailers

Amid tight competition, sponsorships and engaging campaigns have become key

CATEGORY DATA

Consumer Health in Finland - Industry Overview

EXECUTIVE SUMMARY

The health and wellness trend and stressful lifestyles boost consumer health

Consumer health value sales are rebounding after some challenging years

Competition is tightening as more players enter

Consumer health channels are undergoing major changes in Finland

Demand for consumer health products will remain high, but competition will limit value growth

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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