Alongside protein/energy bars, other types of sports nutrition are increasingly available in mainstream retailers beyond health and personal care stores to multiple grocery formats including supermarkets. The product selection is steadily increasing, and it is not uncommon to see salespersons at a local drugstore extolling the benefits of a particular brand.
Multiple brands, once unknown, are increasing their presence in sports nutrition through third party online channels, which are typically small and medium enterprises with a loyal following. Consumers purchase from them as the quantity they need is relatively small and they do not qualify for complimentary or affordable shipping fees.
Singapore has multiple alternative protein start-ups due to its reputation as a research and development hub. On the other hand, while there are several independent plant-based protein options in Singapore, these have not gained a strong foothold in the local market due to lack of publicity and visibility.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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