Despite the predicted dynamic growth of sports nutrition over the forecast period, it should be acknowledged that this originates from a very low base, with usage limited mainly to younger consumers in urban areas. Nevertheless, while the health and wellness trend is not as visible in Uzbekistan compared to other CIS countries, such as Russia, a growing proportion of urban dwellers are interested in sport and are expected to start using sports nutrition not only for body building purposes, but also in the pursuit of a better performance in other endurance sports, such as long-distance running.
Although it is expected to expand its consumer base over the forecast period, sports nutrition will not become particularly diversified with regard to its product offerings. Consumers interested in sports nutrition will remain loyal to the brands they already know and trust, with high prices presenting an obstacle to further experimentation within the category.
With its limited popularity, it is challenging for sports nutrition to be available to a wide range of consumers via brick-and-mortar channels. As a result, sports nutrition is currently the best developed area of consumer health for online sales, and this trend will continue over the forecast period.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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