Sports nutrition’s outlook remains bright, with strong retail volume and value (constant 2023 prices) growth projected across categories over the forecast period. Given the long-term trend towards healthy lifestyles and diets and growing participation in sports and fitness activities, demand is set to continue to rise.
Sports nutrition is expected to face increasing completion from alternative product types, such as dietary supplements and functional soft drinks, such as energy drinks Activelab BCAA Xtra Drink, Pro!Brands and Enervit. Such alternatives are set to compete strongly with sports non-protein products.
E-commerce gained retail value share rapidly in sports nutrition in Slovakia. While the channel has lost a small amount of share since peaking at three-quarters of retail value sales in 2021, it is set to continue to dominate the distribution landscape for sports nutrition at the end of the review period.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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