As per Euromonitor International’s Economies and Consumers data, the employed population in India is set for steady growth over the forecast period. This could benefit the category as these consumers are more likely to follow fast-paced lifestyles, often resulting in them looking to supplement diets with essential nutrients as offered by sports protein products.
Over the forecast period, promotional campaigns in partnership with micro social media influencers and fitness trainers are likely to hold the key to further growth for brands. The target audience of sports nutrition relies heavily on fitness trainers and influencers to gain a better understanding of the various forms of exercise and diets, and as a result, they are likely to influence the sales of sports nutrition brands.
The local government, through its annual financial budget, has been providing a significant increase in funds allocated to the sports sector in India, and as a result, the number of younger consumers participating in some form of sport is likely to grow in the coming years. Moreover, regular government initiatives such as Khelo India Youth Games and Khelo India University Games amongst others, are also likely to increase enthusiasm amongst younger generations to participate in sporting activities over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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