Sports nutrition consumption continued to rise sharply in Uruguay despite the COVID-19 pandemic in 2020-2021. The pandemic increased the desire to take care of one's health, and when participating in sports or exercise regimes, the need to look for a nutritional supplement.
The direct seller Omnilife de Uruguay is set to retain the leading position in sports nutrition in retail value share terms in 2021. Due to economic instability, direct selling companies benefit from lower costs in comparison to store-based retailers.
Gabrifer, the leading specialist retailer of sports nutrition through the Wikimusculos chain, has benefited strongly from the importation of ENA from Argentina, the expansion of its retail store network and a presence via cobranding in Farmashop pharmacies. In addition to ENA, Gabrifer is behind the growing presence of imports like Nutrex, Optimum and BCN, while Blanco Barros imports Star Nutrition and Ultimate Nutrition.
Following the spikes in growth towards the end of the review period, including 2021, sports nutrition is expected to see a slower retail value (constant 2021 prices) CAGR, compared with the review period. Nonetheless, all categories are predicted to post fast growth, led again by sports non-protein products, as there are some concerns over the health effects of protein overconsumption.
As more consumers become interested in sports nutrition, the widening availability and distribution of such products is set to support sales growth. While there remain few sports nutrition specialist retailers in the country, major chained pharmacies, such as Farmashop and, to a lesser extent, San Roque, have been focused on incorporating more sports nutrition products.
Sports nutrition is not yet strongly developed in Uruguay due to low penetration in pharmacists, and the existence of only a few sports nutrition specialist shops in the country. As these sports nutrition specialist retailers experience lower foot traffic in 2021 as a result of COVID-19, e-commerce sales continue to boom.
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This report originates from Passport, our Sports Nutrition research and analysis database.
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