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Country Report

Sports Nutrition in

Sports Nutrition in the Netherlands

Oct 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Growth remains strong amidst the health and wellness trend

Sports nutrition recorded strong current value growth in 2018 and remained amongst the most dynamic consumer health categories in the Dutch market. The continued increase of the health and wellness trend, as well as the burgeoning sports and fitness culture, were important growth drivers, as consumers who are more likely to engage in sports are also more likely to buy protein bars and other sports nutrition.

Regular hobbyists constitute the core consumer segment

Whilst there are some consumers who do not engage in sports activities but nonetheless buy sports nutrition (for example, protein bars to compensate for a perceived protein shortage), people who do sports several times a week form the most important consumer segment. This type of hobbyist is more inclined to buy protein bars and protein RTD beverages to boost the body's ability to build muscle post-workout.

Sports non-protein products set to remain relatively marginal

Sales of sports non-protein products are expected to keep lagging those of protein-based products, as supplements containing caffeine, creatine or beta-alanine are bought only by the most committed hobbyists with any regularity. Most hobbyists rarely use such products.

Competitive Landscape

Sports nutrition remains highly fragmented, with US brands prominent

Sports nutrition remains highly fragmented, with few brands being available across all relevant distribution channels. Only a limited number of local brands and private label players are present in the category, and most of the leading sports nutrition brands available in the country are imported from the US.

Healthfood shops remains an important channel despite the rise of online retailing

The distribution of sports nutrition to end consumers also remained relatively fragmented in 2018, with such products being sold across many different channels. Due to the specialised nature of this type of nutrition, healthfood shops still accounted for a sizeable share of sales in 2018.

Strong price competition in mass channels

Due to the steadily rising popularity of sports nutrition, such products are becoming increasingly available through drugstores/parapharmacies, as well as modern grocery retailers. This holds especially true of protein bars.

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Samples

Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Netherlands?
What are the major brands in Netherlands?
What is the market size of Sports Nutrition in Netherlands?
What are the major brands in Netherlands?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in the Netherlands - Category analysis

ANALYSIS

Headlines

Prospects

Growth remains strong amidst the health and wellness trend
Regular hobbyists constitute the core consumer segment
Sports non-protein products set to remain relatively marginal

Competitive Landscape

Sports nutrition remains highly fragmented, with US brands prominent
Healthfood shops remains an important channel despite the rise of online retailing
Strong price competition in mass channels

DATAGRAPHICS

Market Sizes

Sales of Sports Nutrition
Sales Performance of Sports Nutrition
Sales of Sports Nutrition by Category

Distribution

Channel Distribution for Sports Nutrition

Competitive Landscape

Company Shares of Sports Nutrition
Company Share Performance in Sports Nutrition
Retail Sales Performance by Company
Market Concentration of Sports Nutrition by Company
Brand Shares of Sports Nutrition
Brand Share Performance in Sports Nutrition
Retail Sales Performance by Brand
Market Concentration of Sports Nutrition by Brand

CONTEXT

International Contex

Sports Nutrition Retail Sales by Region
Sports Nutrition in Netherlands

FMCG Index

Sports Nutrition vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Netherlands vs Other Geographies
Households with a Disposable Income Over USD25,000 - Netherlands

Consumer Health in the Netherlands - Industry Overview

ANALYSIS

Executive Summary

Moderate value growth, largely driven by non-OTC categories
OTC sales are not (yet) lifted by the brighter macroeconomy
Pharmaceutical multinationals dominate, with private label the main rival
Supermarkets gains ground, to the detriment of chemists/pharmacies
Modest value growth over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Netherlands

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Netherlands vs Other Geographies
Households with a Disposable Income Over USD25,000 - Netherlands

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Megatrends

Country Report

Sports Nutrition in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Growth remains strong amidst the health and wellness trend

Regular hobbyists constitute the core consumer segment

Sports non-protein products set to remain relatively marginal

Competitive Landscape

Sports nutrition remains highly fragmented, with US brands prominent

Healthfood shops remains an important channel despite the rise of online retailing

Strong price competition in mass channels

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sports Nutrition in the Netherlands - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in the Netherlands - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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