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Country Report

Sports Nutrition in

Sports Nutrition in the Netherlands

17 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong positive growth expected to be seen in sports nutrition

Sports nutrition is set to remain a strong and dynamic consumer health category throughout the forecast period. One key driver of growth in the category is set to be the growing health and wellness trend in the country and burgeoning sports and fitness culture.

Sports protein bars set to continue underpinning overall growth in sports nutrition

The forecast period is expected to see sports nutrition register slightly slower value growth rates then what was seen in the category over the review period and this is because demand for sports nutrition is set to derive mainly from new users, specifically those who are only just beginning to become fully engaged in playing sport as part of a healthy lifestyle. Sports protein bars and sports protein RTDs are the categories most likely to benefit from the emergence of this new consumer base as these products are sold in small quantities and are convenient to use on an occasional basis.

Shift towards healthier eating threatens growth in sports nutrition

One major potential threat to growth in sports nutrition during the forecast period could derive from the potentially healthier options available through fresh food and beverages, including fruit smoothies containing high protein superfoods such as spirulina and hemp. These healthier options tend to contain lower levels of added sugar and they are invariably less processed than commercial sports nutrition products.

COMPETITIVE LANDSCAPE

USN Inc and Muscle Tech continue to lead a fragmented category

US-based multinational sports nutrition specialist USN Inc maintained its leading position in the highly fragmented category in 2017 with 8% of value sales, marginally ahead of Muscle Tech Inc, also with a value share of 8%. EAS remained the leading player in sports nutrition in value terms in 2016.

Competitive environment in sports nutrition defined by high levels of fragmentation

Sports nutrition in the Netherlands is a relatively fragmented category in terms of brands and distribution channels. Only limited numbers of local brands and private label players are present in the category and most of the leading sports nutrition brands available in the country are imported from the US.

Positioning and targeted advertising remain crucial to success

In terms of the marketing and advertising of sports nutrition, many of the leading products in the category are targeted towards specific sports or workouts and are available in convenient formats and different flavours. In fact, it is typical to find several different flavours available in every type of delivery format and with all different types of added technologies.

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Samples

Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Netherlands?
What are the major brands in Netherlands?
What is the market size of Sports Nutrition in Netherlands?
What are the major brands in Netherlands?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Strong positive growth expected to be seen in sports nutrition

Sports protein bars set to continue underpinning overall growth in sports nutrition

Shift towards healthier eating threatens growth in sports nutrition

COMPETITIVE LANDSCAPE

USN Inc and Muscle Tech continue to lead a fragmented category

Competitive environment in sports nutrition defined by high levels of fragmentation

Positioning and targeted advertising remain crucial to success

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2012-2017
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Consumer Health in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Positive value growth remains a constant for consumer health

Weather conditions continue to influence sales trends in consumer health

Multinational companies remain dominant as smaller players gain ground

Changing shopping habits spur the evolution of the retail environment

Consistently positive value growth expected over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Sports Nutrition in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Strong positive growth expected to be seen in sports nutrition

Sports protein bars set to continue underpinning overall growth in sports nutrition

Shift towards healthier eating threatens growth in sports nutrition

COMPETITIVE LANDSCAPE

USN Inc and Muscle Tech continue to lead a fragmented category

Competitive environment in sports nutrition defined by high levels of fragmentation

Positioning and targeted advertising remain crucial to success

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sports Nutrition in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Strong positive growth expected to be seen in sports nutrition

Sports protein bars set to continue underpinning overall growth in sports nutrition

Shift towards healthier eating threatens growth in sports nutrition

COMPETITIVE LANDSCAPE

USN Inc and Muscle Tech continue to lead a fragmented category

Competitive environment in sports nutrition defined by high levels of fragmentation

Positioning and targeted advertising remain crucial to success

CATEGORY DATA

Consumer Health in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Positive value growth remains a constant for consumer health

Weather conditions continue to influence sales trends in consumer health

Multinational companies remain dominant as smaller players gain ground

Changing shopping habits spur the evolution of the retail environment

Consistently positive value growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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