2020 was a disastrous year for sport nutrition, with a steep fall in current value sales. With a significant portion of value sales sold through gyms and with gyms closed for much of 2020, it led to a severe slump.
Body & Fit Sportsnutrition continues to be the leading force in sports nutrition in 2021, with its iconic Body & Fit brand. Its strong online presence has benefitted from the shift seen from retail to e-commerce as a result of lockdowns and closures.
Whilst sports non-protein products is smaller compared to sports protein in value terms, it is gaining value share and is expected to gain further value share over forecast period. Non-protein products typically contain caffeine and are targeted at those who wish to exercise with energy, as opposed to bulking up; whereas protein products with creatine or beta-alanine are usually more targeted to weightlifters and bodybuilders.
The growth outlook for sports nutrition is very healthy over the forecast period. As the impact of the pandemic diminishes and lives return to a new normal, sports nutrition will register high constant value growth.
There is a growing trend towards increasing one’s intake of protein and just in sports nutrition. What initially was a niche supplement by bodybuilders has shifted to a mainstream macronutrient and has gone way beyond sports nutrition.
Sport nutrition was already one of the most popular consumer health products in the online space. COVID-19 further accelerated the shift to e-commerce, with nearly two-thirds of value sales conducted online in 2021.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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