Sports nutrition looks set for a bright future over the forecast period, with healthy growth projected in both retail volume and value terms (at constant 2022 prices). Before the COVID-19 pandemic there was a growing interest in sports nutrition in general and protein in particular and this interest has not subsided despite the sharp price increases seen for sports nutrition products in 2022.
Retail e-commerce has an established dominance in terms of the distribution of sports nutrition in the Netherlands and this is unlikely to change significantly over the forecast period. Sports nutrition products tend to be bulky and benefit from repeat purchases which lends itself to online ordering.
Many sports protein products are made from animal based protein, but this could change over the forecast period. There is a growing interest in vegan and vegetarian diets among Dutch consumers, due to concerns over animal welfare and the environment.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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