The recovery in demand for sports nutrition will gather pace during 2023, as more people return to the gym, but retail constant value sales will not exceed their pre-pandemic peak until the very end of the forecast period. Protein/energy bars will be by far the top performer, boosted by a revival in impulse purchasing and on-the-go consumption, as the remaining COVID-19 restrictions are removing.
Sports protein products will significantly outperform sports non-protein products over the course of the forecast period, with the former set to overtake the latter in terms of retail value sales in the process. Increased local consumer interest in going to the gym, bodybuilding and other forms physical exercise will be the main driver of this.
Sports protein RTD is a very small category within sports nutrition. L-Men from Nutrifood Indonesia was the first brand to make sports protein RTD products available in the country, and a lack of real competition means it still accounts for nearly all sales in this category, which is expected to maintain above-average current value growth in the forecast period.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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