Retail constant value sales of sports nutrition will continue to recover, but they will not exceed their pre-pandemic peak until 2025. Consumer interest in sports nutrition will continue to grow as a result of the deepening health and wellness trend, with particular regard to appearance and fitness.
Despite dynamic growth, sports nutrition is set to remain relatively small compared with other consumer health categories due to the high prices of such products and comparatively low demand. The only category registering notable sales at the end of the review period was sports protein powder, due to wide availability and marketing by players.
With a large population and rising demand for sports nutrition, Vietnam could become a promising market for the entrance of more new players. This is likely to lead to increased competition for incumbents.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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