Both retail volume and value growth for sports nutrition is set to be solid across the forecast period, with the landscape having many positive factors that will drive and ensure future growth. The health and wellness trend is set to continue amongst consumers, with protein products continuing to be increasingly used by general sports enthusiasts and not just bodybuilders or pro athletes.
Sports non-protein products is set to see strong volume and value growth over the coming years, with a variety of goods on offer boosting these figures. This wide product range, offering different applications and results, will be behind the growing demand for non-protein sports nutrition products over the forecast period.
The current landscape is fragmented for sports nutrition, and this is set to remain the case over the coming years. A more comprehensive section of sports nutrition products will become available online and through e-commerce, allowing for a wide section of goods to be available.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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