Sports nutrition is expected to continue outperforming other consumer health categories during the forecast period. The health and wellness trend is set to develop further amongst consumers, with sports nutrition products continuing to be increasingly used by general sports enthusiasts and not just bodybuilders or professional athletes.
Protein bars will see further strong growth during the forecast period. Protein bars come in a variety of attractive formats and flavours, including peanut butter, fruit and chocolate, and contain much less sugar than their confectionery counterparts.
More Estonian consumers are getting into more physical forms of exercise, such as long distance running and CrossFit, and demand for products that help the body recover quickly is on the rise. Non-protein products are benefiting from this trend and are expected to continue to enjoy increased sales going forward.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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