Although Latvia’s COVID-19 restrictions were somewhat more relaxed than other countries, gyms and fitness centres were widely recognised as being high risk areas where people were more likely to contract the virus. As such, many facilities were closed for long periods, and when gyms were allowed to reopen again it was with extreme caution and subject to strict rules, making a trip to the gym quite unattractive.
Sports protein powders is the dominant category within sports nutrition in 2021, having established a strong historical presence in Latvia over the review period. The category is championed by numerous consumers involved in bodybuilding and other high-energy or high-strength sports activities such as CrossFit.
The competitive environment within sports nutrition in Latvia is dominated by international players, with Weider Global Nutrition holding a strong lead in 2021, followed by VP Laboratory and Isostar Group. These three international players will account for more than half of overall value sales in sports nutrition in 2021.
The key growth driver in sports nutrition is the increasing health trend in the country, and the resultant burgeoning sports and fitness culture. Latvians are increasingly participating in different fitness classes and other sports activities to improve their wellbeing.
An adequate protein uptake is already regularly discussed in the media as a vital part of gaining and maintaining muscle mass and losing weight. As such, the protein trend will continue to be supported by fitness trainers, who regularly recommend that their clients consume additional sports protein products before and/or after a workout.
The demand for convenience in sports nutrition also extends to Latvians’ shopping habits. Thus, the availability of products in the category is expected to widen beyond speciality stores and gyms, with a growing presence of such products in mainstream retail chains such as Rimi, Maxima, and various e-commerce retailers.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sports Nutrition research and analysis database.
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