Sports nutrition is projected to register strong retail volume and value (constant 2022 prices) CAGRs over the forecast period, although growth rates are predicted to slow gradually as a level of maturity sets in. Nonetheless, emerging lifestyle trends are expected to broaden the consumer base to include more recreational users.
One of the key lessons of the COVID-19 pandemic is that e-commerce development is a must in order to sustain sales growth in uncertain times. During the lockdown and the closing of gyms and fitness and sports centres, sports nutrition retailers, distributors and brand owners sustained sales with the help of e-commerce.
The growing sports culture among Romanian consumers is predicted to be a robust trend, especially among the young urban generation. COVID-19 slowed down this trend, but interest in sports is expected to accelerate in line with higher health awareness and the stronger focus on physical activity as preventive health measure.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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