Post-pandemic, as local consumers become increasingly health-conscious, sports nutrition will continue to rise in prominence to meet their needs, thereby offering further dynamic growth opportunities for the category over the forecast period. The pay-per-session model in China’s fitness industry, which emerged over the review period, in addition to the boom of online fitness classes that combine fitness and lifestyles, will continue to encourage an increasing number of Chinese, especially women, to participate in regular exercise.
The trend towards participation in sports and regular exercise among the general population will generate further opportunities for the diversification of sports nutrition in China. While professional athletes and bodybuilders prefer to purchase sports protein powder in large packs due to offering better value for money, casual users are driving the growing demand for convenient products which are compatible with on-the-go lifestyles, including convenient products such as protein/energy bars and the niche of sports protein RTDs.
The robust growth of sports nutrition in China has attracted many players to the category, both local and international. As an increasing number of provincial governments ease the regulation on the production of sports nutrition, more manufacturers are allowed to apply for production licenses from the authorities.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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