As the gym doors swing open once again, and sports fields come to life, a ripple effect will ensue, creating a favourable climate for sports nutrition to flourish in the forecast period. The relationship between physical activity and the demand for sports nutrition is symbiotic – increased engagement in fitness activities naturally augments the desire for products that optimise performance, enhance recovery, and support overall health.
E-commerce is poised to maintain its pivotal role as the primary distribution channel for sales of sports nutrition, accounting for more than three quarters of overall value sales. Amongst the various emerging platforms, interest-driven e-commerce platforms, prominently exemplified by Douyin, hold the potential to swiftly propel brand recognition to new heights.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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