Sports Nutrition in Peru

PROSPECTS

Potential for sports nutrition as consumers increasingly turn to healthy lifestyles and more exercise

Obesity has increased significantly in Peru in recent years, and consumers are looking for ways to tackle this problem, among them by consuming healthy food and doing exercise. The number of people engaging in running, going to gyms or playing football is increasing.

Increasing levels of internet retailing in sports nutrition

While vitamins and dietary supplements specialist retailers and direct selling remained the main distribution channels for sports nutrition in 2019, consumers are becoming ever more familiar with buying these products online. They have more confidence in making purchases via the internet thanks to the apps of delivery services like Uber, Glovo or Rappi.

Companies are looking to raise awareness of the benefits of their products to a wider audience

Sports nutrition products are focused on prevention and strengthening of the body with good nutrition, and companies are working to strengthen sales by promoting the understanding that sports nutrition supplements not only benefit athletes, but also anyone who wants to ensure proper functioning of the body, better mental concentration, a stronger immune system, stronger muscles, increased energy and a better metabolism. They point out such products are often necessary to overcome the deficiency that some bodies have in absorbing the nutrients from the food they eat.

COMPETITIVE LANDSCAPE

Magnus the leading brand, Lab Nutrition the leading player

The leading brand in sports nutrition is Magnus from Omnilife Perú. This is a sports non-protein product that is distributed via the company’s strong direct selling network.

Vegan products becoming more widely available, for example NutriPoint’s Epic Protein

In Latin America, Mexico has the largest number of vegans, followed by Brazil and then Peru. In recent years a number of vegan restaurants have appeared in Lima, a trend that is gradually increasing.

Internet and e-commerce growing in importance

Despite the internet retailing channel still being relatively small, companies are working on developing this mode of distribution, especially through their own websites. Consumers who prefer e-commerce are those who know what brands they want and are loyal to them.

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