Peruvian consumers are becoming increasingly open to trying organic and plant-based products to meet their sports nutrition requirements. Companies such as Lab Nutrition Corp and Sanexim are leading with more natural brand positioning offering soy protein, low fat and gluten free options.
In the wake of the COVID-19 pandemic, major sports nutrition players were forced to reinforce their commercial strategies by developing e-commerce stores, preventing total loss of sales in the face of the various restrictions. While specialist retailers and direct selling will remain the main distribution channels for sports nutrition in 2022, consumers are becoming ever more familiar with buying these products online.
Unlike standard sports protein and non-protein sports products, ready to drink sports protein beverages faces much lower growth prospects. Consumers are more conscious of their expenditure on nutritional products and prefer to supplement when at home, thus showing less interest in on-the-go convenient products.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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