Sports Nutrition in Peru

2021 DEVELOPMENTS

Easing of COVID-19 related restrictions and reopening of sports centres increases demand for sports nutrition products

The easing of COVID-19 related restrictions and reopening of sports centres in Peru has led to an increase in demand for sports nutrition in the first half of 2021. While sports centres still operate at reduced capacity, many facilities offer online workout sessions on a subscription basis.

Omnilife Perú the leading player with the Magnus brand in 2021, benefiting from a wide network of sales representatives across the country

The leading brand in sports nutrition in 2021 will continue to be Magnus from Omnilife Perú. This is a sports non-protein product that is distributed via the company’s strong direct selling network across the country.

Increasing levels of internet retailing in sports nutrition

While specialist retailers and direct selling will remain the main distribution channels for sports nutrition in 2021, consumers are becoming ever more familiar with buying these products online. They have more confidence in making purchases via the internet thanks to delivery service apps such as Uber, Glovo or Rappi.

PROSPECTS AND OPPORTUNITIES

Vegan products will become more widely available in forecast period, along with more personalised products

In Latin America, Mexico has the largest number of vegans, followed by Brazil and then Peru. In recent years a number of vegan restaurants have appeared in Lima, a trend that is gradually increasing.

Companies will look to raise awareness of the benefits of their products to a wider audience in forecast period

Sports nutrition products will remain focused on prevention and strengthening the body with good nutrition into the forecast period, with companies likely to work to boost sales by promoting the understanding that sports nutrition supplements not only benefit athletes, but also anyone who wants to ensure proper functioning of the body, better mental concentration, a stronger immune system, stronger muscles, increased energy and a better metabolism. This will include women and older adults, those who play sports for fun and consumers from a range of geographical locations across the country.

Potential for sports nutrition as consumers increasingly turn to healthy lifestyles and more exercise

Obesity has increased significantly in Peru in recent years, and consumers are looking for ways to tackle this problem, among them by consuming healthy food and doing exercise. The number of people engaging in running, going to gyms or playing football is increasing.