Sports Nutrition in Peru

PROSPECTS

Consumers tune into healthy food and exercise

Obesity has increased significantly in Peru in recent years, and consumers are looking for healthy ways to reduce this problem, amongst them by consuming healthy food and doing exercise. The number of people engaging in running, going to gyms or playing football is increasing.

Companies are beginning to focus on developing products for a wider consumer base

Sports nutrition products are focused on prevention and strengthening of the body with good nutrition, and companies are working to strengthen sales by promoting the understanding that sports nutrition supplements not only benefit athletes, but also anyone who wants to ensure proper functioning of the body, better mental concentration, a stronger immune system and stronger muscles, increased energy and a better metabolism. They point out such products are often necessary to overcome the deficiency that some bodies have in absorbing the nutrients from the food they eat.

New products focus on proteins to meet vegan needs, but come at a cost

Being vegan is fashionable and more people are joining this trend globally. In Latin America, Mexico has the largest number of vegans, followed by Brazil and then Peru.

COMPETITIVE LANDSCAPE

Companies are working on increasing their e-commerce

Despite the internet retailing channel still being small, companies are working on developing this channel, especially through their web pages. Consumers who prefer e-commerce are those who know what brands they want and are loyal to them.

Promotion key in the category

Companies were launching promotions in the category in 2018. There are two types of consumers: one group is well informed and loyal to their brands and the other group is less well informed and trying many brands to look for effectiveness.

International brands continue to lead

The leading company Omnilife Perú owns recognised brands such as Magnus in the non-protein product category and has a strong direct selling network. The number two company is Lab Nutrition and the number three player is Sanexim, which has Nutripoint outlets.

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