Executive Summary

Sep 2019
PROSPECTS
Demand boosted by rising sports participation among Bolivian consumers

Practising sports is much more common among Bolivia’s population today than in the past, when poverty and political instability restricted regular leisure-time activities. With the sustained growth of the Bolivian economy over the last decade, there has been an improvement in the quality of life and available disposable incomes for recreational and sports activities, with the middle class continuing to expand steadily.

Expansion of gyms across Bolivia fuels demand for sports protein powder

Bolivia has witnessed an explosion in the number of gyms across the country as a result of several factors, including higher levels of obesity, a growing emphasis on physical appearance, and the fact that these facilities are also centres for socialising among millennials. According to state agency, Fundempresa, a total of 222 gym companies were registered in Bolivia in 2018.

Sales remain limited to small higher income consumer niche

The average price of sports nutrition products is considered to be expensive by the majority of the Bolivian population, thus constraining potential for expansion. Among the factors affecting prices in the marketplace are the lack of domestic production and the considerable impact of import taxes.

COMPETITIVE LANDSCAPE
Expansive product portfolio key to attracting consumers

Sports nutrition is led by Omnilife de Bolivia, which offers the widest range of products in the category. The company’s main product, Magnus, specifically targets athletes and claims to provide up to six hours of continuous energy, thus helping to eliminate fatigue and improve mood.

Lowering prices key to boosting demand among consumers

Comercial Miclar ranked second within sports nutrition in 2019 due to the popularity of its Herbalife 24 Rebuild Strength and CR7 brands, with the latter only recently being launched on the market. In response to slow growth related to high prices, the distributor managed to convince its manufacturer to accept lower profit margins – a development which should help to boost growth in the future.

Direct selling dominates distribution due to offering of personalised service

Sports nutrition has a very specific target market comprising professional and amateur athletes with a certain level of purchasing power. Distribution channels are also very specialised, with sales being dominated by direct selling.

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Sports Nutrition in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Bolivia?
  • What are the major brands in Bolivia?
  • What is the market size of Sports Nutrition in Bolivia?
  • What are the major brands in Bolivia?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in Bolivia - Category analysis

HEADLINES

PROSPECTS

Demand boosted by rising sports participation among Bolivian consumers
Expansion of gyms across Bolivia fuels demand for sports protein powder
Sales remain limited to small higher income consumer niche

COMPETITIVE LANDSCAPE

Expansive product portfolio key to attracting consumers
Lowering prices key to boosting demand among consumers
Direct selling dominates distribution due to offering of personalised service

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Consumer Health in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Moderate economic recovery boosts consumer health market
Health and wellness trend fuels consumer health demand
Consumers continue to prefer higher quality imported brands
Pharmacy chains continue to gain OTC medicine distribution share
Demand fuelled by improving economy and rising consumer purchasing power

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources