In the coming years, sports nutrition is expected to see low but steady growth in current value sales with overall performance limited by the relatively high average price of such products. The majority of Bolivians are in low-income groups and do not have the necessary income to access this type of product and so will instead look for cheaper alternatives.
In recent years, Bolivians have shown a special interest in collagen and are attracted by collagen supplement brands stating the potential sports benefits of consuming collagen. One of the most successful products in recent years is Colnatur Sport, distributed by Bagó de Bolivia SA.
In recent years there has been an expansion of retailers in Bolivia specialising in offering sports nutrition products. Previously these products were sold mostly by direct sellers or by the main pharmacy chains.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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