The average price of sports nutrition products is considered to be expensive by the majority of the Bolivian population, thus constraining potential for expansion. Among the factors affecting prices are the lack of domestic production, as imports are subject to additional costs Consequently, despite recent favourable conditions promoting the practice of sports in the country, the growth of sport nutrition will be minimal, mainly because these products are still considered expensive.
There will be increased segmentation in order to widen the consumer base. For instant, there have been recent launches of products that are for pre-workouts.
Sports nutrition has a very specific target audience comprising professional and amateur athletes, with a certain level of purchasing power. Distribution channels are also quite limited, with sales being dominated by direct selling.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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