The vegan trend is expected to influence the development of the sports nutrition category during the forecast period. Demand for lactose free and whey free ingredients is growing as more consumers adopt plant-based diets, though interest in such products is still primarily generated by people with whey and lactose intolerance.
Across all consumer health categories, sports nutrition is the most popular online, with e-commerce set to be the second largest distribution channel in the category, narrowly behind health and personal care stores, in 2022. The channel is expected to continue to grow in the forecast period, though e-commerce will increasingly be competing with grocery chains and health and personal care stores.
Packaging will become a challenge over the forecast period. With the environmental trend growing, plastic packaging is already presenting a threat to the category and manufacturers are starting to commit to the production of packaging from recycled plastic.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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