Most categories of sports nutrition are projected to deliver robust retail volume growth through the forecast period. In the early forecast period, growth may be hindered by still relatively higher inflation and higher prices for necessities like groceries, as well as energy costs.
The increasing personalisation of fitness routines and the move towards accessible and efficient workouts are expected to boost interest in sports nutrition. This is especially likely to drive consumer interest in non-protein pre- and post-workout products.
The anticipated growth in the number of gyms and fitness boutiques in Canada is expected to support sports nutrition over the forecast period. For example, in 2023, plans to aggressively expand the number of locations, including more locations in Canada, were announced for the boutique fitness concept Orangetheory.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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