Sports nutrition is projected to record solid retail value sales growth over the forecast period. However, in the early forecast period, growth is expected to be hampered by supply chain challenges and high inflation.
Personalisation of sports nutrition is expected to become more widespread during the forecast period, as consumers seek individualised exercise routines to match their exercise goals, lifestyle and budget. As an indication of the changes taking place in the fitness industry, GoodLife Fitness, a gym with over 189 clubs across Canada, laid off 480 group fitness instructors in early 2022.
GNC (NBO: General Nutrition Centers Inc) recovered from its 2020 bankruptcy with a reduced presence in Canada after closing over 25 physical stores in 2020. The retailer operates an e-commerce site offering curb-side pickup and returns to physical stores.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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