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Country Report

Sports Nutrition in

Sports Nutrition in Turkey

18 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing fitness trend boosts sales

Sports nutrition continued to register strong retail current value sales growth in 2017, mainly due to the increasing number of shopping centres featuring health clubs, especially in large urban centres. Sports nutrition benefits from the fast-growing trend of taking regular exercise among the Turkish population.

Switch from non-protein to protein products

Many Turkish consumers are switching from sports non-protein products to sports protein products, partly due to the taste of powder options. This shift is supported by fitness trainers, who regularly recommend that their clients consume sports protein powder before or after a workout.

Adverse publicity is the main potential threat to forecast growth

The main threat to the forecast growth lies in any adverse media coverage of the potential health risks of consuming sports nutrition products. As health awareness among Turkish consumers increases, their sensitivity to the potentially harmful effects of these products will rise over the forecast period.

COMPETITIVE LANDSCAPE

The competitive landscape sees significant movement

Glanbia Besin Ürünleri Pazarlama replaced Bakara Ilaç ve Tibbi Malz as the leading NBO in sports nutrition in 2017. This was partly due to the withdrawal of GNC, which Bakara Ilaç ve Tibbi Malz distributed, from the market.

Significant marketing and promotion of sports nutrition

The majority of the brands present in sports nutrition are owned by international companies, either marketed by local representative companies or by their own branch offices. The marketing and advertising of sports nutrition in Turkey is conducted mainly over the internet, principally through company websites, and through in-store advertising and promotions in retail outlets and health clubs.

Internet retailing offers growth potential

Internet retailing is well placed to be the fastest-growing channel in Turkey over the forecast period, especially due to its popularity with younger consumers. Free delivery service is a common way of promoting sports nutrition products via online retailers like Supplementler.

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Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Turkey?
What are the major brands in Turkey?
What is the market size of Sports Nutrition in Turkey?
What are the major brands in Turkey?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Turkey - Category analysis

HEADLINES

PROSPECTS

Growing fitness trend boosts sales

Switch from non-protein to protein products

Adverse publicity is the main potential threat to forecast growth

COMPETITIVE LANDSCAPE

The competitive landscape sees significant movement

Significant marketing and promotion of sports nutrition

Internet retailing offers growth potential

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2012-2017
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop in Turkey

OTC legislation is still lacking in 2017

Leading pharmaceutical players focus on OTC

Chemists/pharmacies continues to dominate distribution

Positive outlook for the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sports Nutrition in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing fitness trend boosts sales

Switch from non-protein to protein products

Adverse publicity is the main potential threat to forecast growth

COMPETITIVE LANDSCAPE

The competitive landscape sees significant movement

Significant marketing and promotion of sports nutrition

Internet retailing offers growth potential

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sports Nutrition in Turkey - Category analysis

HEADLINES

PROSPECTS

Growing fitness trend boosts sales

Switch from non-protein to protein products

Adverse publicity is the main potential threat to forecast growth

COMPETITIVE LANDSCAPE

The competitive landscape sees significant movement

Significant marketing and promotion of sports nutrition

Internet retailing offers growth potential

CATEGORY DATA

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop in Turkey

OTC legislation is still lacking in 2017

Leading pharmaceutical players focus on OTC

Chemists/pharmacies continues to dominate distribution

Positive outlook for the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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