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Learn moreNov 2020
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Sports nutrition products have become increasingly popular among gym-goers. The leading companies frequently open stands for their products and use in-store visuals to promote their brands.
While sports non-protein remains a large and growing category, many Turkish consumers are gradually switching to sports protein products. This is due to the pleasant taste of protein powder, the introduction of new flavours and formats, and recommendations by fitness trainers to their clients to consume protein powder before or after a workout.
The category’s top two players – Glanbia Besin Ürünleri Pazarlama ve Ticaret Limited Sirketi and Hardline Kavi Gida San ve Tic AS – both saw value share gains in 2019 (pre-pandemic), as consumers demonstrated a distinct shift towards products from larger companies. This was thanks to the greater ability of larger players to invest in advertising and promotional support for their products, and their widespread availability.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports Nutrition industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.