Executive Summary

Oct 2019
PROSPECTS
Consumers remain wary of sports nutrition

While widely embraced by the sporting community, outside of these groups concerns remain around the potential hazards of sports nutrition products, with many Croatians linking this type of product with steroid and doping scandals from the past. This is one of the main hurdles and reasons for the ongoing relatively humble performances of sports nutrition, while raising awareness of these products is unfortunately limited to internet forums used by those already consuming such products.

Sports protein products remain popular among sports people

There are five basic forms of sports nutrition in Croatia: whey-based protein, CAA amino acids, L-carnitine fat burners, creatine monohydrates and isotonic drinks; however, demand remains quite traditional, which is shown through the strong position of protein products, in particular sports protein powder. This shows that the main consumers of sports nutrition in Croatia are people active within sports or fitness, in particular body builders.

Sports non-protein products continue to take share among those seeking endurance

However, sports non-protein products recorded the strongest retail value growth over the review period and into 2019, with this expected to remain the case over the forecast period. While sports protein products are popular among sports enthusiasts seeking to gain body mass and support muscle growth, sports non-protein products attract those seeking to improve endurance and performance.

COMPETITIVE LANDSCAPE
Non-grocery specialists the main channel, while internet retailing continues to grow

Despite the fact that the target group for sports nutrition tends to be quite informed and educated about these products, there is still a need for a constant push towards sales. Products and their benefits need to be promoted.

Multinationals dominate

Multinationals dominate sports nutrition, with The Hut Group in the clear lead with its Myprotein brand. The brand encompasses a variety of sports nutrition products, including whey protein and protein/energy bars.

Private label with limited reach

While successful in weight management and wellbeing, private label does not have a significant reach in sports nutrition. The obvious reason for this is the lack of a salesforce and of channels to deliver information and education for consumers.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Sports Nutrition in Croatia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Croatia?
  • What are the major brands in Croatia?
  • What is the market size of Sports Nutrition in Croatia?
  • What are the major brands in Croatia?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in Croatia - Category analysis

HEADLINES

PROSPECTS

Consumers remain wary of sports nutrition
Sports protein products remain popular among sports people
Sports non-protein products continue to take share among those seeking endurance

COMPETITIVE LANDSCAPE

Non-grocery specialists the main channel, while internet retailing continues to grow
Multinationals dominate
Private label with limited reach

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Consumer Health in Croatia - Industry Overview

EXECUTIVE SUMMARY

Still plenty of room for growth
General improvement in the economy supports sales of consumer health products
Pliva Hrvatska maintains its lead
Liberalisation of the market still just a wish
The future likely to be shaped by legislation

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources