Sports nutrition will register healthy constant value growth over the forecast period. Consumers are increasingly focused on following healthier lifestyles and this will include going to the gym or doing other types of exercise that can be supported by sports nutrition products.
Sports nutrition sales are being driven by the fact that increasing numbers of Moroccans are becoming more physically active. The number of gyms operating in the country continues to rise and, according to Euromonitor International data, more than 20% of Moroccans take a group fitness class once or twice a week.
International brands will continue to dominate sports nutrition over the forecast period. Their dominance is down to their capacity for continued advanced product development research and the production of increasingly innovative products, which can prove an obstacle for smaller players entering the product area.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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