Sports nutrition is expected to continue recording healthy growth throughout the forecast period, spurred on by the health and wellness trend, which will encourage consumers to exercise more regularly. Products are now available to support pre-workout, training and post-workout routines, with different formulations to suit each task.
Dairy products are known to generate a high proportion of carbon emissions as such, many New Zealanders, including athletes and gym goers, are looking to reduce their consumption. As a result, demand for plant-based protein products is on the rise and will continue to increase over the forecast period, as more consumers adopt a plant-based diet.
Protein/energy bars will see a stronger performance than sports protein RTD over the forecast period, due to changing consumer preferences when it comes to convenience protein. Manufacturers of protein bars have innovated over the last five years, introducing many new flavours and textures to enhance the eating experience and to make their products more appealing on the supermarket shelves.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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