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Sports Nutrition in New Zealand

October 2020

Value growth of sports nutrition is predicted to increase slightly compared to 2019, recording 5% value growth with industry sources reporting that consumers took to stockpiling sports nutrition products. This stockpiling was done in the first quarter of the year when the lockdown was put in place, and consumers were concerned about accessing supplies in future.

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Overview:

Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sports Nutrition industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sports Nutrition in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sports Nutrition in New Zealand?
  • Which are the leading brands in Sports Nutrition in New Zealand?
  • How are products distributed in Sports Nutrition in New Zealand?
  • How has the regulatory and operating environment for Sports Nutrition changed in New Zealand?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Sports Nutrition in New Zealand - Category analysis

KEY DATA FINDINGS

IMPACT

Lockdown encourages stockpiling of goods, as many consumers turn to e-commerce to source products, with non-essential retailers closed
Animal welfare and dietary benefits increase the interest in plant-based protein products
Vitaco Ltd continues to lead, increasing its share in 2020 while protein/energy bars see a host of new launches 
Growth will remain solid across the forecast period, as sports nutrition sales benefit from the rise in low fat, high protein diets
As Chemist Warehouse expands across the next five years, share for drugstores/parapharmacies will increase 
Protein powder remains the most popular format, and players are set to launch new offerings targeting women, across the forecast period

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2015-2020 Table 2 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 4 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 5 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Consumer Health in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020 Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020 Table 14 Distribution of Consumer Health by Format: % Value 2015-2020 Table 15 Distribution of Consumer Health by Format and Category: % Value 2020 Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sports Nutrition research and analysis database.

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