The blurring of lines between sports nutrition and lifestyle nutrition will continue over the forecast period, with Australians taking a more holistic approach to their health and fitness, including the greater incorporation of exercise into their lives, which is set to further drive demand across sports nutrition. Players competing in sports nutrition will also look to add greater functionality and benefits that can respond to a wider audience, with the addition of natural ingredients, vitamins or minerals.
Supply chain issues have significantly impacted the industry in the past two years, initially due to the impact of the pandemic, followed by rising freight costs and inflation, thus affecting availability and investment in new product development, in addition to pushing up the average unit price. However, Australia’s health and wellness trend is likely to support further sales growth for the category over the forecast period.
As already noted in vitamins and dietary supplements, beauty as a benefit is also permeating sports nutrition in Australia, with emerging brands such as Dose & Co which offers Collagen Protein Powder, gaining share and relevance. Collagen has been a key ingredient linking beauty and sports nutrition with companies launching collagen through their protein ranges.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!