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Country Report

Sports Nutrition in

Sports Nutrition in Serbia

16 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Many consumers purchase sports nutrition products over the internet

Sports nutrition products have very specific distribution in Serbia, which is vastly different from other consumer health categories. While most OTC products are sold through chemists/pharmacies, sports nutrition products are usually purchased in other healthcare specialist retailers.

Sports protein products much more popular than non-protein variants

In 2017, sports non-protein products accounted for a significantly smaller share of value sales within sports nutrition, with most consumers using sports protein products. This was because most consumers who use these products continued to be professional body builders and sportsmen and they predominantly go for protein-based products, because they are perceived to be much more efficient.

Non-professionals set to drive demand for sports non-protein products

Looking ahead, the category is anticipated to continue increasing in popularity as more and more people who are not professional sportsmen and who see sports non-protein products as the milder and healthier option will start using these products. Namely, there is an increasing number of young Serbian male consumers who are interested in using these products so they can speed up getting in shape and the trend will likely only intensify over the forecast period, driving demand for sports non-protein products.

COMPETITIVE LANDSCAPE

International producers remain in a much better position

Sports nutrition in Serbia is largely dominated by international manufacturers. Four out of the five leading players in 2017 were international companies and that was the case throughout the review period.

Lenic Laboratories sees growth through offering good quality products at more affordable prices

Lenic Laboratories is trying to attract consumers by offering similar products to the important international brands, but at visibly lower prices. The producer has obviously done a good job of convincing consumers that its products are of a satisfactory quality though, and that can be seen in the fact that its value share increased throughout the review period.

Unstable offer and high fragmentation characterise sports nutrition in Serbia

The value share of others fluctuated notably over the review period. There were also many cases of companies withdrawing from the category and some of these brands that stopped being available had decent value shares while they were present.

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Samples

Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Serbia?
What are the major brands in Serbia?
What is the market size of Sports Nutrition in Serbia?
What are the major brands in Serbia?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Serbia - Category analysis

HEADLINES

PROSPECTS

Many consumers purchase sports nutrition products over the internet

Sports protein products much more popular than non-protein variants

Non-professionals set to drive demand for sports non-protein products

COMPETITIVE LANDSCAPE

International producers remain in a much better position

Lenic Laboratories sees growth through offering good quality products at more affordable prices

Unstable offer and high fragmentation characterise sports nutrition in Serbia

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2012-2017
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

Consumer health in Serbia records continued growth in 2017

Increased popularity of self-medication leads to continued growth of OTC

No major changes in the competitive landscape and few new product launches observed

Chemists/pharmacies channel still dominates despite share declining in 2017

Stable growth and intensified competition expected over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Sports Nutrition in Serbia

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Executive Summary

New Report Guarantee

PROSPECTS

Many consumers purchase sports nutrition products over the internet

Sports protein products much more popular than non-protein variants

Non-professionals set to drive demand for sports non-protein products

COMPETITIVE LANDSCAPE

International producers remain in a much better position

Lenic Laboratories sees growth through offering good quality products at more affordable prices

Unstable offer and high fragmentation characterise sports nutrition in Serbia

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sports Nutrition in Serbia - Category analysis

HEADLINES

PROSPECTS

Many consumers purchase sports nutrition products over the internet

Sports protein products much more popular than non-protein variants

Non-professionals set to drive demand for sports non-protein products

COMPETITIVE LANDSCAPE

International producers remain in a much better position

Lenic Laboratories sees growth through offering good quality products at more affordable prices

Unstable offer and high fragmentation characterise sports nutrition in Serbia

CATEGORY DATA

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

Consumer health in Serbia records continued growth in 2017

Increased popularity of self-medication leads to continued growth of OTC

No major changes in the competitive landscape and few new product launches observed

Chemists/pharmacies channel still dominates despite share declining in 2017

Stable growth and intensified competition expected over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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