The image of sports nutrition as unhealthy persists, if ebbing, in Serbia. This is highly pertinent to muscle mass building products.
The health and wellness trend is also expected to play an important role in driving interest in and sales of sports nutrition in Serbia in the forecast period. As the audience for sports nutrition, such as protein/energy bars and sports non-protein products, increases, manufacturers are set to tap into the health and wellness needs and preferences of consumers.
The presence of sports nutrition products is expected to grow in offline and online modern retailing formats. For example, players are set to continue to widen the availability of protein/energy bars and sports protein powder in modern grocery retailers.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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