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Country Report

Sports Nutrition in

Sports Nutrition in Serbia

16 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sports protein powder loses share in sports protein products but continues to dominate sales

Over the course of the review period sports protein powder saw its value share decline in sports protein products. However, it remained the dominant category, commanding much stronger value sales than sports protein bars and sports protein RTD, which are not as widely available.

Sports non-protein products records the strongest growth

Sports non-protein products recorded by far the strongest current value growth in sports nutrition in Serbia in 2018, albeit from a low base. Nevertheless, the category is benefiting from the fact that consumers have started to doubt the effects of protein products on certain aspects of human health, such as the cardiovascular system and sexual performance.

Number of people who visit gyms and use sports nutrition continuing to rise

Serbian consumers, as part of the wider health and wellness trend that is growing in the country, are increasingly taking care of their health. One important part of this is regularly going to the gym, with the number of consumers doing this undoubtedly increasing.

COMPETITIVE LANDSCAPE

Sports nutrition in Serbia remains highly fragmented

Many small companies have a low value share in sports nutrition in Serbia, with this having been the case for many years. This is because there are many small domestic producers but is also due to the fact that the availability of these products is fairly erratic.

Leading players all record an increase in value sales in 2018

All of the leading five manufacturers in sports nutrition in Serbia registered positive value sales growth in 2018. However, the best performer was third-ranked Lenic Laboratories, whose Natural Twist Protein brand benefited from its indicative brand name and repeated claims that are very much in line with the nascent health and wellness trend.

Manufacturers move from a focus on specialist publications to mass-media channels to market their products

Sports nutrition products have traditionally been marketed via specialist publications targeted at bodybuilders and men. However, this is slowly changing.

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Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Serbia?
What are the major brands in Serbia?
What is the market size of Sports Nutrition in Serbia?
What are the major brands in Serbia?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Serbia - Category analysis

HEADLINES

PROSPECTS

Sports protein powder loses share in sports protein products but continues to dominate sales

Sports non-protein products records the strongest growth

Number of people who visit gyms and use sports nutrition continuing to rise

COMPETITIVE LANDSCAPE

Sports nutrition in Serbia remains highly fragmented

Leading players all record an increase in value sales in 2018

Manufacturers move from a focus on specialist publications to mass-media channels to market their products

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

Self-medication becomes more common due to stressful modern lifestyles

Value growth slows slightly in 2018 but remains healthy

No major changes seen in the competitive landscape

Drugstores/parapharmacies strengthens its position at the expense of chemists/pharmacies

Growth of consumer health expected to slow over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

SOURCES

Summary 2 Research Sources

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

Self-medication becomes more common due to stressful modern lifestyles

Value growth slows slightly in 2018 but remains healthy

No major changes seen in the competitive landscape

Drugstores/parapharmacies strengthens its position at the expense of chemists/pharmacies

Growth of consumer health expected to slow over the forecast period

MARKET INDICATORS

Table 18 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 19 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 20 Sales of Consumer Health by Category: Value 2013-2018
Table 21 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 23 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Consumer Health by Format: % Value 2013-2018
Table 26 Distribution of Consumer Health by Format and Category: % Value 2018
Table 27 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 28 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sports Nutrition in Serbia

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Executive Summary

New Report Guarantee

PROSPECTS

Sports protein powder loses share in sports protein products but continues to dominate sales

Sports non-protein products records the strongest growth

Number of people who visit gyms and use sports nutrition continuing to rise

COMPETITIVE LANDSCAPE

Sports nutrition in Serbia remains highly fragmented

Leading players all record an increase in value sales in 2018

Manufacturers move from a focus on specialist publications to mass-media channels to market their products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sports Nutrition in Serbia - Category analysis

HEADLINES

PROSPECTS

Sports protein powder loses share in sports protein products but continues to dominate sales

Sports non-protein products records the strongest growth

Number of people who visit gyms and use sports nutrition continuing to rise

COMPETITIVE LANDSCAPE

Sports nutrition in Serbia remains highly fragmented

Leading players all record an increase in value sales in 2018

Manufacturers move from a focus on specialist publications to mass-media channels to market their products

CATEGORY DATA

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

Self-medication becomes more common due to stressful modern lifestyles

Value growth slows slightly in 2018 but remains healthy

No major changes seen in the competitive landscape

Drugstores/parapharmacies strengthens its position at the expense of chemists/pharmacies

Growth of consumer health expected to slow over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

Self-medication becomes more common due to stressful modern lifestyles

Value growth slows slightly in 2018 but remains healthy

No major changes seen in the competitive landscape

Drugstores/parapharmacies strengthens its position at the expense of chemists/pharmacies

Growth of consumer health expected to slow over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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