Growth in sports nutrition throughout the forecast period will be supported by an increased interest in health and wellness. While consumers continue taking up new exercise routines, the emerging diets that support the use of high protein and low carbohydrate plans will drive category growth.
Many sports nutrition brands sold are directly imported by independent and informal distributors or e-commerce retailers, and do not have an official presence in the country, making it easy for them to rapidly exit the market if they do not become profitable enough by cutting margins. This trend will continue to fuel price competition in most sports nutrition categories over the forecast period and it is also likely to ensure that the overall competitive environment remains highly fragmented.
Energy bars will benefit from a wider consumer base over the forecast period, with more people having taken up active outdoor activities during lockdown and continuing the habit. Meanwhile, players are moving towards increasing their presence in markets where there are usually no healthy snacks, such as cinemas, universities, and colleges.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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