Strong retail volume growth is projected across sports nutrition through the forecast period. As restrictions are lifted, and provided there is no new COVID-19 variant that leads to further lockdowns, consumers will continue to return to gyms.
Although the consumer base of sports nutrition grew at the end of the review period, the pandemic has resulted in changes in consumer behaviour. The impact of the pandemic on disposable incomes forced consumers to re-evaluate their spending priorities.
Generation Z is far more conscious about their bodies, compared to previous generations. Sports nutrition started to appeal to a wider consumer base by the end of the review period, and consumer perception of the category changed.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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