COVID-19 had a significantly negative effect on value sales growth in sports nutrition during 2020, with sports protein powder posting the largest decline. Sports protein powder is mainly used by those who exercise indoors, particularly in gyms, and these venues were closed for much of 2020 and 2021.
Sport nutrition stores have huge quantities of unsold products left, which means that dealers will not think about the news and buying new products for some time. Their challenge is to sell the remaining products by all possible means before they expire.
Although the top three players – Universal Nutrition Inc, Scitec Nutrition Inc and Nutrend Dietary Supplements as – account for a third of value sales in sports nutrition, ‘others’ i.e.
Many consumers’ habits are changing as a result of the COVID-19 pandemic. Many people are moving less often as they had to be at home during lockdowns and eschewed brick-and-mortar retailers to avoid becoming infected with the virus.
With most consumers spending more time at home and with most bricks-and-mortar retailers closed during lockdowns, they turned to online shopping in growing numbers. A significant number of consumers bought sports nutrition products through e-commerce platforms for the first time during lockdowns, and many of them are likely to stick with this channel due to its convenience and competitive pricing.
Vitamins and dietary supplements specialist retailers were allowed to open after the various lockdowns were concluded in 2021. However, these stores no longer receive state support for their businesses and their rents were not reduced.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sports Nutrition research and analysis database.
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