Sports nutrition will register very healthy constant value and volume growth over the forecast period, as Lithuanian consumers seek to look after their physical health and keep active. Sports non-protein powder will continue to be the largest product area by far in terms of value sales, followed by sports protein RTD.
Up to now, sports nutrition in Lithuania has been mainly consumed by body builders who are looking to increase body mass. However, the profile of the consumer is gradually expanding as more consumers understand the benefits of sports nutrition products, including other sports enthusiasts.
The expansion of distribution of sport nutrition products will support volume growth over the forecast period. While sports nutrition was initially mainly available online and in gyms and specialised stores, it is now expanding into pharmacies and some modern grocery retailers.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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