Overall, sports nutrition is expected to maintain strong value growth (at constant 2022 prices) over the forecast period, although this will be a slower performance when compared to the review period in line with increasing maturity. Nevertheless, an increasing proportion of the population is expected to maintain regular exercise, as the perceived importance of maintaining health has increased as a direct result of the pandemic and the health and wellbeing trend.
In the past, there was a general perception that only exercise enthusiasts or professional athletes consumed protein-based products including sports nutrition. However, various protein products that are portable and can be consumed easily on the go are gaining in popularity.
As consumer awareness of protecting the environment is increasing in South Korea, especially among younger consumers, vegan sports protein is starting to attract greater attention. The food industry has already started to develop vegan foods, and protein companies are also actively introducing vegan sports nutrition products.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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