Although the rate of increase has slowed compared with the exceptional year of growth seen in 2019, sports nutrition continued to see double-digit current value growth in 2020, which is set to continue in 2021. As understanding of the importance of protein intake has increased, sports nutrition has been able to enjoy growth.
More consumers are getting involved in outdoor activities such as hiking and golf, leading to higher demand for sports nutrition products which can be consumed on-the-go. For instance, protein/energy bars can be packed in a bag to carry when exercising, whilst sports protein powder is a less convenient format as it has to be mixed.
Orion Corp is set to maintain and even extend its lead in sports nutrition in value terms in 2021, with Herbalife remaining in second position but continuing to lose share. Meanwhile, start-up companies such as Ignis and e-commerce players such as Progainer and Kun6man are attracting consumers with 2-day shipping and reasonable prices, with Ignis set to see a particularly strong performance for another year in 2021.
Overall sports nutrition is expected to maintain strong although slowing current value growth in the forecast period. An increasing proportion of the population is expected to maintain regular exercise, as the perceived importance of maintaining health has increased as a direct result of COVID-19 and the health and wellbeing trend.
The increased focus on protein in general will benefit sports nutrition in the forecast period, with sales therefore not just driven by those interested in sport, but also by those following a high-protein diet, or those who simply want to add more protein to their diet to aid their overall health, immunity and wellbeing. However, with the importance of protein in the diet increasingly understood in terms of improving immunity, sports nutrition products will increasingly have to compete with protein products outside of the category.
As consumer awareness of protecting the environment is increasing in South Korea, especially amongst younger consumers, vegan sports protein is starting to attract more attention. The food industry has already started to develop vegan foods, and protein companies are also actively introducing vegan sports nutrition products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page