According to the exercise habit survey conducted by Taiwan Sports Administration, the population engaged in regular exercise, 30 minutes a time and three times per week, has been rising since 2009. The Ministry of Finance also indicated that the number of gyms in Taiwan has risen sharply, recording double-digit growth since 2013.
Sports protein powder dominates sales of sports nutrition for its functionality and variety in terms of flavours. Taiwan Sports Administration pointed out that being in good shape is the second leading purpose for exercise, following health, among Taiwanese who exercise regularly.
Compared to other health supplements, sport nutrition products have a younger consumer base in Taiwan as the younger generation is more open to embrace fitness trends from Western countries. The younger generation not only engage in physical exercise but also pay attention to their diet in the pursuit of fit body shape and muscle development.
Abbott Laboratories Taiwan maintained its leading position in sports nutrition in 2019 supported by the leading brand in sports protein powder, EAS. The brand faced strong competition from other brands, such as PVL and Optimum Nutrition, ranking second and third in sports protein powder, respectively.
Myprotein, a sports nutrition manufacturer and online retailer from the UK, rose rapidly in Taiwan due to its complete product portfolio and user-friendly official website. The brand boasts not only sports nutrition products, but also sportswear allowing consumers to buy everything they need for physical training on its official website.
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This industry report originates from Passport, our Consumer Health market research database.