The outlook for sports nutrition is rosy with the category set to register the highest retail value growth of all consumer health products in Taiwan, albeit from a relatively small base. The consumer base will increase as players are expected not only to target professional athletes and body builders but also to include amateur sports and fitness enthusiasts.
There is a growing trend in Taiwan towards increasing one’s intake of protein that is set to continue across the forecast period. What initially was a niche supplement for bodybuilders is becoming a mainstream macronutrient that goes beyond sports nutrition.
Although the category is set to grow thanks to the expanding consumer base and greater interest in healthy eating, big brands will not fully benefit from this trend since too many emerging small brands are gaining shares from online media. One of the main touchpoints for consumers to obtain sports-related information is social media, with many such consumers following sports key opinion leaders (KOLs).
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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