Executive Summary

Oct 2019
PROSPECTS
Increasing exercise supports demand for sports nutrition products

According to the exercise habit survey conducted by Taiwan Sports Administration, the population engaged in regular exercise, 30 minutes a time and three times per week, has been rising since 2009. The Ministry of Finance also indicated that the number of gyms in Taiwan has risen sharply, recording double-digit growth since 2013.

Sports protein powder remains dominant in sports nutrition

Sports protein powder dominates sales of sports nutrition for its functionality and variety in terms of flavours. Taiwan Sports Administration pointed out that being in good shape is the second leading purpose for exercise, following health, among Taiwanese who exercise regularly.

Online distribution and word of mouth play important role in purchasing decision

Compared to other health supplements, sport nutrition products have a younger consumer base in Taiwan as the younger generation is more open to embrace fitness trends from Western countries. The younger generation not only engage in physical exercise but also pay attention to their diet in the pursuit of fit body shape and muscle development.

COMPETITIVE LANDSCAPE
Abbott Laboratories Taiwan leads sales despite losing value share

Abbott Laboratories Taiwan maintained its leading position in sports nutrition in 2019 supported by the leading brand in sports protein powder, EAS. The brand faced strong competition from other brands, such as PVL and Optimum Nutrition, ranking second and third in sports protein powder, respectively.

Myprotein increased consumer awareness due to its wide product collection

Myprotein, a sports nutrition manufacturer and online retailer from the UK, rose rapidly in Taiwan due to its complete product portfolio and user-friendly official website. The brand boasts not only sports nutrition products, but also sportswear allowing consumers to buy everything they need for physical training on its official website.

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Sports Nutrition in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Taiwan?
  • What are the major brands in Taiwan?
  • What is the market size of Sports Nutrition in Taiwan?
  • What are the major brands in Taiwan?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in Taiwan - Category analysis

HEADLINES

PROSPECTS

Increasing exercise supports demand for sports nutrition products
Sports protein powder remains dominant in sports nutrition
Online distribution and word of mouth play important role in purchasing decision

COMPETITIVE LANDSCAPE

Abbott Laboratories Taiwan leads sales despite losing value share
Myprotein increased consumer awareness due to its wide product collection

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Consumer Health in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Tightened drug subsidies support growth of OTC products in retail market
Rising drug unit price reflects increasing cost due to Good Distribution Practice
Consumers lost trust in local brands as several items found unqualified and recalled
Chemists/Pharmacies underwent strategic partnerships to expand share
Rising health awareness and reduced subsidies for OTC drugs support growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources