COVID-19 has led consumers to become more oriented towards healthy lifestyles, and this trend is expected to continue in the future, which will support the growth of sports nutrition in the forecast period. In particular, sports protein RTD is expected to see dynamic growth.
In 2021, and continuing in 2022, the global logistics backlog caused by COVID-19, higher freight prices, and increased global demand for protein, led by increased Chinese imports for livestock industry uses, have changed the balance of whey supply and demand. In addition, the ongoing depreciation of the yen against the US dollar has caused price increases for whey powder.
As the number of users of protein increases, the concept of customised or personalised protein is expected to become more popular, appealing to consumers who want a product that suits them. For example, in April 2021 Tricot launched FUJIMI Personalized Protein, an extension series of FUJIMI personalized supplements.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!