The growth of sports nutrition in Japan has been supported in recent years by the trend towards a high-protein diet with numerous articles appearing in the media extolling the health benefits of protein. This health-oriented positioning has morphed into a well-established concept and is expected to continue contributing to category growth in the future with it helping to introduce a wider audience to these products.
Unlike sports protein powder, many customers of sports protein RTD are not serious bodybuilders and often do not consume sports protein products on a daily basis. Due to the more casual consumer base for these products, in the future, sports protein RTD will likely continue to see a growing demand not only for products with a high protein content, but also healthier and tastier products.
Products that are not categorised under sports nutrition but which meet the demands of consumers looking for efficient nutritional support are offering growing competition to the category. For example, chicken pouches and tofu bars, which are high in protein and low in fat and calories, have already become mainstay products in Japan, particularly in convenience stores.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!