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Country Report

Sports Nutrition in

Sports Nutrition in Japan

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 puts a dampener on growth as gyms close and consumers stay at home

In response to COVID-19 gyms were closed and sports events were put on hold or postponed to a later date, while many consumers limited the amount of time they spent outdoors exercising. This is having a negative impact on the growth of sports nutrition in 2020, which had enjoyed double-digit growth in the previous two years, in current value terms.

Meiji sustains lead in part thanks to online expansion

With consumers in Japan becoming more educated and aware about food safety issues it is expected that Informed Choice certified products will become the norm. Products which carry the Informed Choice mark confirm that they have been monitored and tested to ensure they meet internationally recognised standards and are free from unsafe and banned substances.

Sports protein RTD sees introduction of new flavours as Meiji looks to attract new consumers

Sports protein RTD remains the most dynamic category in 2020, with demand having rocketed since the launch of Meiji SAVAS Milk protein in 2016. Consumers are attracted by the convenience of the product, with it attracting casual sport and fitness enthusiasts, as well as more serious athletes looking to top up their protein levels.

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Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Japan?
What are the major brands in Japan?
What is the market size of Sports Nutrition in Japan?
What are the major brands in Japan?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts a dampener on growth as gyms close and consumers stay at home

Meiji sustains lead in part thanks to online expansion

Sports protein RTD sees introduction of new flavours as Meiji looks to attract new consumers

RECOVERY AND OPPORTUNITIES

Sports nutrition set to benefit from growing health awareness and the hosting of the Tokyo Olympics and Paralympics in 2021

E-commerce opens up the market to foreign brands

Changing perceptions of body image generating demand for high protein products

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2015-2020
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sports Nutrition in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 puts a dampener on growth as gyms close and consumers stay at home

Meiji sustains lead in part thanks to online expansion

Sports protein RTD sees introduction of new flavours as Meiji looks to attract new consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sports Nutrition in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts a dampener on growth as gyms close and consumers stay at home

Meiji sustains lead in part thanks to online expansion

Sports protein RTD sees introduction of new flavours as Meiji looks to attract new consumers

RECOVERY AND OPPORTUNITIES

Sports nutrition set to benefit from growing health awareness and the hosting of the Tokyo Olympics and Paralympics in 2021

E-commerce opens up the market to foreign brands

Changing perceptions of body image generating demand for high protein products

CATEGORY DATA

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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