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Country Report

Sports Nutrition in

Sports Nutrition in Japan

19 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing sporting activity boosts sports nutrition

Robust growth in current value sales for sports nutrition in 2017 was supported by the growing participation of Japanese consumers in sporting activities and other types of physical exercise, as well as by rising awareness of the benefits of such products. Increasingly, sports nutrition products are used not only by serious sports enthusiasts, but also by regular consumers who enjoy exercising or playing sports on an occasional basis.

Powder to remain the dominant format in sports protein products

Powder remained the dominant format in sports protein products in 2017, and this is not expected to change over the forecast period. Although major sports nutrition brands offer other formats such as RTDs, bars and jellies, those products generally contain less than 20g of protein and are covered under energy and nutrition bars in Euromonitor International’s packaged food research.

COMPETITIVE LANDSCAPE

Sports nutrition still highly concentrated

Sports nutrition in Japan remained highly concentrated in 2017, with the top four players – Ajinomoto, Meiji, Morinaga & Co Ltd and Dome Corp – accounting for the lion’s share of total current value sales. Ajinomoto maintained a dominant position in sports non-protein products with its well-recognised Amino Vital brand.

Meiji records strong growth

Meiji recorded strong growth in current value sales within sports protein products in 2017 thanks to the success of its Savas range, including Savas Junior. This range continued to benefit from the growing participation of Japanese people in sporting activities and rising awareness of the benefits of sports nutrition products in general.

Internet increasingly used as an education tool for sports nutrition

Consumers in Japan are becoming more knowledgeable about nutrition and the importance of maintaining a balanced diet. In line with this trend, many consumers are now using the internet, including social networking sites, to educate themselves on the potential benefits of sports nutrition products instead of simply taking the claims of manufacturers at face value.

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Samples

Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Japan?
What are the major brands in Japan?
What is the market size of Sports Nutrition in Japan?
What are the major brands in Japan?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Japan - Category analysis

HEADLINES

PROSPECTS

Increasing sporting activity boosts sports nutrition

Powder to remain the dominant format in sports protein products

COMPETITIVE LANDSCAPE

Sports nutrition still highly concentrated

Meiji records strong growth

Internet increasingly used as an education tool for sports nutrition

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2012-2017
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from new tax system designed to promote self-medication

New consumer health products target specific demographic groups

Competitive environment in consumer health remains fragmented

Market value share of drugstores/parapharmacies channel increases

Consumer health set to benefit from self-medication and diversification

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2015-2017

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Sports Nutrition in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing sporting activity boosts sports nutrition

Powder to remain the dominant format in sports protein products

COMPETITIVE LANDSCAPE

Sports nutrition still highly concentrated

Meiji records strong growth

Internet increasingly used as an education tool for sports nutrition

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sports Nutrition in Japan - Category analysis

HEADLINES

PROSPECTS

Increasing sporting activity boosts sports nutrition

Powder to remain the dominant format in sports protein products

COMPETITIVE LANDSCAPE

Sports nutrition still highly concentrated

Meiji records strong growth

Internet increasingly used as an education tool for sports nutrition

CATEGORY DATA

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from new tax system designed to promote self-medication

New consumer health products target specific demographic groups

Competitive environment in consumer health remains fragmented

Market value share of drugstores/parapharmacies channel increases

Consumer health set to benefit from self-medication and diversification

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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