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Learn moreNov 2020
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In response to COVID-19 gyms were closed and sports events were put on hold or postponed to a later date, while many consumers limited the amount of time they spent outdoors exercising. This is having a negative impact on the growth of sports nutrition in 2020, which had enjoyed double-digit growth in the previous two years, in current value terms.
With consumers in Japan becoming more educated and aware about food safety issues it is expected that Informed Choice certified products will become the norm. Products which carry the Informed Choice mark confirm that they have been monitored and tested to ensure they meet internationally recognised standards and are free from unsafe and banned substances.
Sports protein RTD remains the most dynamic category in 2020, with demand having rocketed since the launch of Meiji SAVAS Milk protein in 2016. Consumers are attracted by the convenience of the product, with it attracting casual sport and fitness enthusiasts, as well as more serious athletes looking to top up their protein levels.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports Nutrition industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Nutrition in Japan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.