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Country Report

Sports Nutrition in

Sports Nutrition in Japan

20 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Significant growth continues due to the rise of the fitness culture

According to the Survey of Selected Service Industries conducted by the Ministry of Economy, Trade and Industry in Japan, the number of fitness clubs and their sales significantly increased in the review period. The growth of fitness clubs was driven by consumers’ desire to maintain a healthy lifestyle and achieve a longer life expectancy.

The healthy living trend spreads due to excitement about the 2020 Olympics

The Japan Sports Agency was founded by the Japanese government due to the country hosting the 2020 Tokyo Olympics and Paralympics. Since its establishment in 2015, the Agency has actively worked to achieve its goals, such as ensuring all citizens have the opportunity to play sports, creating a healthy, long-living society.

Sports protein powder continues to drive growth

In Japan, sports protein powder remained the dominant format and the key driver of growth in 2018. Sales of protein bars are negligible, as most bar products that claim to be “protein bars” in Japan mostly contain less than 20g of protein and therefore do not qualify as sports nutrition products; they are covered under energy and nutrition bars in Euromonitor International’s packaged food research.

COMPETITIVE LANDSCAPE

Meiji continues to lead

Meiji continued to lead sports nutrition in 2018, with its Savas brand. The brand continued to attract training athletes, whilst also succeeding in attracting new consumers with its high brand awareness.

Players from vitamins and dietary supplements enter sports nutrition

As significant growth is being seen in sports nutrition, many non-sports-centred players entered the category in the review period. For example, Dear-Natura from Asahi Group Holdings is known for its strong presence in vitamins and dietary supplements.

Private label shows momentum

In 2018, new products were introduced by major private label producers. In January 2018, Topvalu from AEON Group introduced a protein powder partnered with sports specialist Mega Sports.

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Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Japan?
What are the major brands in Japan?
What is the market size of Sports Nutrition in Japan?
What are the major brands in Japan?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Japan - Category analysis

HEADLINES

PROSPECTS

Significant growth continues due to the rise of the fitness culture

The healthy living trend spreads due to excitement about the 2020 Olympics

Sports protein powder continues to drive growth

COMPETITIVE LANDSCAPE

Meiji continues to lead

Players from vitamins and dietary supplements enter sports nutrition

Private label shows momentum

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

The healthy living mindset spreads, leading to growth in sports nutrition

Disappointing impact of the new tax system on OTC products

Players offering switched OTC products enjoy growth

Internet retailing rises, whilst drugstores/parapharmacies continues to lead

Continued growth is expected, as consumers’ health concerns rise

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sports Nutrition in Japan

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Executive Summary

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PROSPECTS

Significant growth continues due to the rise of the fitness culture

The healthy living trend spreads due to excitement about the 2020 Olympics

Sports protein powder continues to drive growth

COMPETITIVE LANDSCAPE

Meiji continues to lead

Players from vitamins and dietary supplements enter sports nutrition

Private label shows momentum

Samples

Overview

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Table of Contents

Sports Nutrition in Japan - Category analysis

HEADLINES

PROSPECTS

Significant growth continues due to the rise of the fitness culture

The healthy living trend spreads due to excitement about the 2020 Olympics

Sports protein powder continues to drive growth

COMPETITIVE LANDSCAPE

Meiji continues to lead

Players from vitamins and dietary supplements enter sports nutrition

Private label shows momentum

CATEGORY DATA

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

The healthy living mindset spreads, leading to growth in sports nutrition

Disappointing impact of the new tax system on OTC products

Players offering switched OTC products enjoy growth

Internet retailing rises, whilst drugstores/parapharmacies continues to lead

Continued growth is expected, as consumers’ health concerns rise

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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