Interest in engaging in regular exercise or sporting activity is not expected to wane during the forecast period, with the already prominent health and wellness trend having received a boost from the COVID-19 crisis – both because of the immediate threat from the disease and awareness of the health impacts of the sedentary lifestyles and poor diets associated with spending so much time at home. As a result, there is the potential for the further development of sports nutrition.
Amongst all consumer health categories in Sweden, sports nutrition is the one in which the role of e-commerce is by far the biggest. The majority – and an ever increasing share - of sales takes place online.
While e-commerce is well-developed in sports nutrition – and, generally speaking, consumer health e-commerce in Sweden is exceptionally well developed – many consumers still want deliveries not only cheaply and in a way that they want to receive them, but also fast. During the COVID-19 crisis, many consumers not only got used to buying more and more online but, thanks to food delivery services, they came to expect that what they buy online should be delivered quickly instead of waiting for days.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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