Sports nutrition is expected to see strong value growth over the forecast period (at constant 2022 prices), with many consumers keen to pursue more active lifestyles once again. The return of team sports should boost sales, while there are many people who are keen to work off the excess weight built up during home seclusion.
Sports nutrition is expected to become more competitive, particularly in terms of product offerings, with players looking for new ways to attract more consumers and expand the audience for these products. In addition to large players such as Herbalife expanding their presence in the country with new launches, private importers will likely also be interested in providing imported brands in the marketplace to compete with aggressive price offerings.
The blurring of the boundaries between sports nutrition and other products in consumer health and also in food and beverages could potentially undermine the category’s development. Recognising the growing interest in protein and its associated health benefits there is a growing range of packaged food and beverage products appearing in the market that are being promoted as high protein products such as Meiji High Protein Milk, Giffarine Whey Marine Yoghurt Powder, Dutch Mill High Protein Whey Plus.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.See All of Our Definitions
This report originates from Passport, our Sports Nutrition research and analysis database.
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