Executive Summary

Oct 2019
PROSPECTS
The sports nutrition consumer evolves, widening product demand

In 2019 demand for sports nutrition grew beyond the professional athletic consumer base to include the general population who are interested in increasing their sports performance, as well as reaching their health and aesthetic goals. This widening of the target consumer base is a great opportunity for the category, and over the forecast period we expect to see the introduction and evolution of productions to target this new demand.

A rise in protein-added foods benefits sports nutrition

There was a huge increase in the amount of foods available with added protein in Chile, renewing consumers interest in protein. With products readily available in local supermarkets, advertising was put in place to explain the benefit of foods with added protein, working to both interest and educate the consumer.

Protein/energy bars gain popularity as part of a healthy lifestyle

The rise in popularity of protein/energy bars increased its distribution outlets in 2019, with protein/energy bars being sold in specialised stores, pharmacies, convenience stores and even supermarkets. As awareness of the benefits of protein increased, protein/energy bars were no longer consumed only by athletes but became popular with students and general consumers looking for a healthy snack.

COMPETITIVE LANDSCAPE
Niche sports nutrition offerings shake up the landscape

Despite having a large number of competitors, sports nutrition shares remain largely split between two major players: NLS Nutraline Supplement and Nutrimarket. However, shares could be shaken up in the forecast period as new niche brands entered sports nutrition.

Your Goal uses brand ambassadors to remain top performer

On-the-go sport nutrition such as protein/energy bars became the preferred format for the average consumer in Chile. Easily accessible from a wide variety of stores, these products had the benefit of giving the consumer a big protein hit without any preparation hassle.

Sports protein powder is set to burn fat

In 2019, brands sold protein products that also claimed to burn fat widened demand to include those interested in weight loss as well as sports performance. For example, sports protein powder OXY 7 released a new product developed specifically for women, combining the traditional OXY 7 whey protein with a fat burning powder.

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Sports Nutrition in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Chile?
  • What are the major brands in Chile?
  • What is the market size of Sports Nutrition in Chile?
  • What are the major brands in Chile?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in Chile - Category analysis

HEADLINES

PROSPECTS

The sports nutrition consumer evolves, widening product demand
A rise in protein-added foods benefits sports nutrition
Protein/energy bars gain popularity as part of a healthy lifestyle

COMPETITIVE LANDSCAPE

Niche sports nutrition offerings shake up the landscape
Your Goal uses brand ambassadors to remain top performer
Sports protein powder is set to burn fat

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Consumer Health in Chile - Industry Overview

EXECUTIVE SUMMARY

Consumer health remains healthy as contagious diseases spread
Chileans reaching for natural solutions above OTC
Competition gets tough for OTC as Chileans look for health options
Online chemists/pharmacies get serious as consumer health data is stored in the cloud
Consumer health products with natural offerings are set to see positive results

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources