In 2019 demand for sports nutrition grew beyond the professional athletic consumer base to include the general population who are interested in increasing their sports performance, as well as reaching their health and aesthetic goals. This widening of the target consumer base is a great opportunity for the category, and over the forecast period we expect to see the introduction and evolution of productions to target this new demand.
There was a huge increase in the amount of foods available with added protein in Chile, renewing consumers interest in protein. With products readily available in local supermarkets, advertising was put in place to explain the benefit of foods with added protein, working to both interest and educate the consumer.
The rise in popularity of protein/energy bars increased its distribution outlets in 2019, with protein/energy bars being sold in specialised stores, pharmacies, convenience stores and even supermarkets. As awareness of the benefits of protein increased, protein/energy bars were no longer consumed only by athletes but became popular with students and general consumers looking for a healthy snack.
Despite having a large number of competitors, sports nutrition shares remain largely split between two major players: NLS Nutraline Supplement and Nutrimarket. However, shares could be shaken up in the forecast period as new niche brands entered sports nutrition.
On-the-go sport nutrition such as protein/energy bars became the preferred format for the average consumer in Chile. Easily accessible from a wide variety of stores, these products had the benefit of giving the consumer a big protein hit without any preparation hassle.
In 2019, brands sold protein products that also claimed to burn fat widened demand to include those interested in weight loss as well as sports performance. For example, sports protein powder OXY 7 released a new product developed specifically for women, combining the traditional OXY 7 whey protein with a fat burning powder.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports Nutrition industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Nutrition in Chile market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.