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Country Report

Sports Nutrition in

Sports Nutrition in Ecuador

16 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sports participation rates to continue supporting sports nutrition

Sports nutrition products are gaining penetration, especially among adults between 18 and 40 years old that practise sports on a weekly or daily basis. Sports as a daily activity is gaining relevance among these groups, as there is greater awareness of healthier lifestyle habits.

Lack of awareness a barrier to growth

Direct selling and health and beauty specialist retailers are the main channels for sports nutrition. However, demand for these products remains low when compared to other countries in the region, mainly due to limited familiarity with the products, and a lack of mass communication aimed at educating consumers.

Innovation needed

Sports nutrition in Ecuador remains an underdeveloped category. Sales are concentrated in powder formats, while bars, RTD or non-protein products are unavailable.

COMPETITIVE LANDSCAPE

Direct sellers hold strong lead in sports nutrition

Omnilife del Ecuador continues to dominate sports nutrition, despite seeing a significant decline in its value share in 2018. The company focuses on the direct selling channel, with it owning a large nationwide distribution network.

Rest of the category is fragmented

The rest of the competitive landscape remains highly fragmented, with small brands available in speciality sports nutrition stores which are usually located in shopping centres and gyms. Imported products, such as Universal, Isopure, Nitrotech, Muscletech, Optimun, Progrow, Actimass, and Ultimate Nutrition are available at these types of stores.

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Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Ecuador?
What are the major brands in Ecuador?
What is the market size of Sports Nutrition in Ecuador?
What are the major brands in Ecuador?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Ecuador - Category analysis

HEADLINES

PROSPECTS

Sports participation rates to continue supporting sports nutrition

Lack of awareness a barrier to growth

Innovation needed

COMPETITIVE LANDSCAPE

Direct sellers hold strong lead in sports nutrition

Rest of the category is fragmented

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Consumer Health in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Consumer health remains stable

Consumer health growth driven by health and wellness trend

International companies continue to lead consumer health

Internet retailing gains relevance, albeit with minimal penetration

Slow growth expected over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sports Nutrition in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sports participation rates to continue supporting sports nutrition

Lack of awareness a barrier to growth

Innovation needed

COMPETITIVE LANDSCAPE

Direct sellers hold strong lead in sports nutrition

Rest of the category is fragmented

Samples

Overview

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Table of Contents

Sports Nutrition in Ecuador - Category analysis

HEADLINES

PROSPECTS

Sports participation rates to continue supporting sports nutrition

Lack of awareness a barrier to growth

Innovation needed

COMPETITIVE LANDSCAPE

Direct sellers hold strong lead in sports nutrition

Rest of the category is fragmented

CATEGORY DATA

Consumer Health in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Consumer health remains stable

Consumer health growth driven by health and wellness trend

International companies continue to lead consumer health

Internet retailing gains relevance, albeit with minimal penetration

Slow growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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