Executive Summary

Oct 2019
PROSPECTS
Rising health awareness and sports participation rates boosting demand

Sports nutrition products are gaining penetration, especially among adults between the age of 18 and 40 that practise sports on a weekly or daily basis. Health and wellness trends are thus strongly impacting this area, with consumers looking to improve their nutrition with special products in order to boost performance.

Sales limited by lack of awareness among consumers

Direct selling and health and beauty specialist retailers are the main channels for sports nutrition. However, demand for these products remains low compared to other countries in the region, mainly due to limited familiarity with products and a lack of mass communication aimed at educating consumers.

New innovative products required to stimulate consumer interest

Sports nutrition in Ecuador remains an underdeveloped category. Sales are concentrated in powder formats, while bars, RTD and non-protein products are unavailable.

COMPETITIVE LANDSCAPE
Direct sellers continue to dominate due to extensive distribution and marketing

Omnilife del Ecuador continues to dominate sports nutrition, focusing on the direct selling channel and owning a large nationwide distribution network. The company offers a variety of products in the category with Magnus and Power Maker being its two main brands.

Remaining sales highly fragmented over various channels

The remainder of the competitive landscape remains highly fragmented given the widespread availability of small brands in speciality sports nutrition stores, which are usually located in shopping centres and gyms. Imported products such as Universal, Isopure, Nitrotech, Muscletech, Optimun, Progrow, Actimass, and Ultimate Nutrition are available at these types of stores.

Growing competition from low price local players

Sports nutrition products continue to gain shelf space in pharmacy chains and supermarkets, with consumers demanding these products with a higher frequency and adding them to their usual periodic purchases. This trend is also in line with the fact that local brands are increasing their offer of sports nutrition products, which are more affordable than competing imported brands.

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Sports Nutrition in Ecuador

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Nutrition in Ecuador?
  • What are the major brands in Ecuador?
  • What is the market size of Sports Nutrition in Ecuador?
  • What are the major brands in Ecuador?
  • Do consumers prefer powders, tablets, or RTD?
  • Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sports Nutrition in Ecuador - Category analysis

HEADLINES

PROSPECTS

Rising health awareness and sports participation rates boosting demand
Sales limited by lack of awareness among consumers
New innovative products required to stimulate consumer interest

COMPETITIVE LANDSCAPE

Direct sellers continue to dominate due to extensive distribution and marketing
Remaining sales highly fragmented over various channels
Growing competition from low price local players

CATEGORY DATA

Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Consumer Health in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Stable consumer health growth fuelled by shift towards self-medication
Health and wellness trend boosting interest in consumer health products
Strategic alliances ensure international companies continue to lead sales
Demand for convenience fuels ongoing shift towards internet retailing
Growing concerns over side effects partly behind slower projected growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

SOURCES

Summary 2 Research Sources