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Country Report

Sports Nutrition in

Sports Nutrition in Nigeria

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Growth for niche hindered by COVID-19 and low affordability

Sports nutrition was slowly gaining traction among Nigerians over the review period as people are now more aware of the health benefits of doing exercise. Younger consumers in particular are increasingly interested in keeping fit, with a growing number engaging in physical exercise and being concern about what nutrition.

E-commerce gaining share and enabling players to reach out to consumers

More so than any other consumer health product, a significant portion of marketing and value sales in sports nutrition is online and via e-commerce. Though historically distribution has been through pharmacies, drugstores, gyms, and health food stores, in recent years e-commerce has been growing.

Vitabiotics and other multinationals benefit from wide ranges and strong reputation

Vitabiotics leads sports nutrition in 2020 due to its wide portfolio of sports nutrition products, as well as an extensive distribution network in pharmacies, health stores, gyms and sports stores, as well as online. Its notable brands are Vitabiotics Wellman Restore, Vitabiotics Wellman Whey Protein and Vitabiotics Wellwoman Sport & Fitness.

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Sports Nutrition Market Sample Report Sports Nutrition Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Nutrition in Nigeria?
What are the major brands in Nigeria?
What is the market size of Sports Nutrition in Nigeria?
What are the major brands in Nigeria?
Do consumers prefer powders, tablets, or RTD?
Do consumers prefer protein, amino acid, whey, or creatine products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sports Nutrition in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth for niche hindered by COVID-19 and low affordability

E-commerce gaining share and enabling players to reach out to consumers

Vitabiotics and other multinationals benefit from wide ranges and strong reputation

RECOVERY AND OPPORTUNITIES

Sports nutrition will return to good growth as movement restrictions ease

Stronger consumer education investment could fuel more significant sales

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sports Nutrition in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Growth for niche hindered by COVID-19 and low affordability

E-commerce gaining share and enabling players to reach out to consumers

Vitabiotics and other multinationals benefit from wide ranges and strong reputation

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Sports Nutrition in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth for niche hindered by COVID-19 and low affordability

E-commerce gaining share and enabling players to reach out to consumers

Vitabiotics and other multinationals benefit from wide ranges and strong reputation

RECOVERY AND OPPORTUNITIES

Sports nutrition will return to good growth as movement restrictions ease

Stronger consumer education investment could fuel more significant sales

Consumer Health in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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