Sports Nutrition in Nigeria

February 2022
USD 1,195
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sports Nutrition industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sports Nutrition in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sports Nutrition in Nigeria?
  • Which are the leading brands in Sports Nutrition in Nigeria?
  • How are products distributed in Sports Nutrition in Nigeria?
  • How has the regulatory and operating environment for Sports Nutrition changed in Nigeria?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Sports Nutrition in Nigeria - Category analysis



Sports nutrition remains a niche category
International players lead sales
E-commerce is gaining traction and allowing businesses to reach out to customers.


Increasing health-awareness likely to fuel growth in sports nutrition post-COVID-19
Consumer awareness campaign can fuel significant sales

Consumer Health in Nigeria - Industry Overview


Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?


Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 2 Life Expectancy at Birth 2016-2021


Table 3 Sales of Consumer Health by Category: Value 2016-2021 Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021 Table 8 Distribution of Consumer Health by Format: % Value 2016-2021 Table 9 Distribution of Consumer Health by Format and Category: % Value 2021 Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026


OTC registration and classification
NAFDAC specifies minimum labelling requirements that must be met prior to full registration. These are summarised as follows:
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine




Summary 1 Research Sources
The following categories and subcategories are included:

Sports Nutrition

    • Protein/Energy Bars
    • Sports Protein Powder
    • Sports Protein RTD
  • Sports Non-Protein Products

Sports Nutrition

These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sports Nutrition research and analysis database.


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