More stability is expected in paediatric consumer health over the forecast period in Brazil. Paediatric vitamins and dietary supplements is expected to be a highlight, since protecting the immune system seems to have become a permanent habit amongst Brazilians.
According to a study carried out by the Brazilian Internet Steering Committee (CGI) in 2021, 93% of the population aged between nine and 17 years old is an internet user, which represents more than 22 million connected children and adolescents who have a mobile phone as their main tool for going online. It is necessary to consider that mobile phones are part of their routine, and it is very difficult to live without them, especially when considering that during the isolation period of COVID-19 classes and other routine activities of children and adolescents were maintained through digital platforms.
At the same time that exposure to screens and social media could shape new demand for products in the forecast period, the way in which products are promoted and marketed will also transform. Brands are likely to find that an effective strategy to ensure that customers remain engaged with content and, consequently, the products sold, is by creating platforms to connect with users, offering the information wanted, bringing them together socially, and providing a place to express themselves.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!