Paediatric consumer health sales were being positively affected by COVID-19 in 2020. Consumers were purchasing increased levels of products that were either targeted at protecting children against COVID-19 or focused on treating its potential symptoms.
Sales of paediatric ibuprofen were already on a downward trend in recent years. Consumers have generally been favouring purchases of other paediatric analgesics, rather than ibuprofen.
Johnson & Johnson continues to lead sales in Brazil in paediatric consumer health. The company is focused on nappy (diaper) rash treatments, in which it is present with its brands Hipoglós and Desitin.
Products that are targeted at boosting immunisation are expected to continue posting strong results in the years to come. Consumers remain concerned about protecting themselves against COVID-19 and other illnesses and are therefore expected to continue increasing their use of products such as vitamins and dietary supplements.
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This report originates from Passport, our Paediatric consumer health research and analysis database.
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