Japan’s declining birth rate and ageing population remain serious social problems. According to Euromonitor International’s Economies and Consumers annual data, from 2017 to 2022, even as Japan’s total population declined every year, the number of people aged 65 and over increased every year.
As the number of users of adult protein increases for the purpose of improving health and sports performance, protein products for juniors have also appeared on the market. Unlike products for adults, however, protein products for juniors tend to focus more on safety for physical health than on performance.
In Japan, the concept of Bunbu Ryodo is often used to describe the ideal and healthy growth of children. This is a Japanese term that refers to a high level of motivation and performance in both learning and sports activities.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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