Paediatric Consumer Health in France

PROSPECTS

Vitamins and dietary supplements to benefit from prevention trend and switch to vegan and vegetarian diets

Herbal/traditional paediatric dietary supplements witnessed a dynamic increase in sales in current value terms in 2018. Parents are increasingly concerned about the nutritional intake of their children and trust the properties of herbal/traditional paediatric dietary supplements to support their diets.

Future growth limited due to declining birth rates

The performance of paediatric consumer health is being negatively affected by the slowdown in birth rates that is expected to continue in the long term. In addition, several other negative factors are expected to have an impact.

COMPETITIVE LANDSCAPE

Merck and Arkopharma remain leaders of paediatric vitamins and dietary supplements

Merck remained the leading company within paediatric vitamins and dietary supplements with its Bion 3 Junior range, followed by Laboratoires Arkopharma SA with its Azinc Junior brand. These products that include various formats and variants, are extensions of the brands’ adult range.

Pediakid is growing rapidly

Laboratoires Ineldea SAS continued its strong performance with the Pediakid brand. It continues to expand its portfolio of products, adding a new gum format to its multivitamins offer.

Mitosyl range is declining

Sanofi led nappy (diaper) rash treatments, as well as overall paediatric consumer health, but its value share has been damaged by the controversy surrounding its flagship product, Mitosyl, which the consumers association UFC Que Choisir has suggested was potentially harmful to babies. Sanofi has launched biodegradable wipes with olive oil containing Mitosyl to protect its share.

Files are delivered directly into your account within a few minutes of purchase.