The high birth rate in Tunisia positively impacts paediatric consumer health, along with the ongoing growth of consumer health awareness. This was originally driven by working parents being able to invest more in the care and wellbeing of their children due to their stronger spending power.
A sales channel which is seeing a boost from COVID-19 is internet retailing. Improved education in Tunisia has heightened awareness of childcare and, by extension, paediatric consumer health.
Sanofi-Aventis Pharma Tunisie maintains its top position in paediatric consumer health in 2020, thanks to its highly reputable products and strong consumer trust. In particular, the player’s Aspégic and Algesic brands remain popular.
Overall, paediatric consumer health will continue to be supported by ongoing demand over the forecast period. Parents will continue to spend more on the care and wellbeing of their children than they often do on themselves, therefore paediatric consumer health remains an essential category which is seeing few impacts from COVID-19.
It is expected that the status of domestic companies producing global brands under license will continue over the forecast period. This is a strategy which is seen across many consumer health categories and it is expected to continue as it offers a number of benefits for all players involved.
Internet retailing looks set to become a stronger distribution channel in paediatric consumer health. This channel is also idea for being able to offer an educational narrative to better inform parents and enhance brand trust.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Paediatric consumer health research and analysis database.
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