There are strict regulations surrounding paediatric consumer health in Cameroon which significantly reduces the number of paediatric OTC drugs available. Therefore, prescription paediatric drugs dominate shares and will continue doing so in 2021.
In 2021, pharmacies will continue to be the most popular retail channel for paediatric healthcare. This is due to the lack of competition from other retailing sectors as the law strictly forbids any other retail channel other than a pharmacy to sell medication.
Efferalgan and Panadol are the leading brands of OTC paediatric healthcare in Cameroon due to their high sales and demand. These brands are affordable, available, and are perceived by most parents to be safe for their children.
Over the forecast period, paediatric consumer health is expected to experience sluggish growth. The main reason for this is due to the increasing risk of serious side-effects of OTC medicines which defers parents from purchasing such products.
Another factor driving growth of paediatric consumer health will be the higher birth rates expected over the forecast period. Added to this, increasing disposable incomes by working mothers are set to affect paediatric consumer health positively.
Over the forecast period, it is expected that leading players in paediatric consumer health will focus on developing new items with more convenient dispensing modes, safer ingredients, and safer, child-proof caps. Some players will seek to attract new consumers by introducing more exciting, palatable flavours, especially for syrups and pills.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Paediatric consumer health research and analysis database.
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