The outbreak of COVID-19 is not expected to lead heightened growth in paediatric consumer health, with only slight stockpiling noted for ibuprofen, with most stockpiling being present in standard, adult products. Therefore, value growth for paediatric analgesics and paediatric acetaminophen is set to remain similar to the recorded growth of 2019, with growth in paediatric ibuprofen seeing an improvement.
The niche of paediatric digestive remedies is set to record slight growth in 2020, compared to a 3% value growth recorded in 2019. This reduced growth for the year reflects the challenges the products see in 2020.
Pharmacies remain the largest players for raising awareness of paediatric products, and the items are often given their own on-shelf space and retail section. Traditional and social media have an important function in raising consumer awareness of products and their use.
Growth is set to dip in 2021, despite high levels of value growth for paediatric digestive remedies and vitamins and dietary supplements, as a decline in growth will be seen for analgesics and ibuprofen – with some consumer still having access to home stock of ibuprofen. However, by 2022, growth is set to return to levels seen in 2019, remaining fairly steady across the rest of the forecast period.
Paediatric vitamins and dietary supplements will continue to be a strong area across the forecast period, driven by Swedish parents’ desire to support their children’s health and wellness. As such, we expect to see more specific branding and product innovation to better target children, across the forecast period, with players offering items such as gummi bears.
Prior to the outbreak of COVID-19, e-commerce was gaining share of the paediatric consumer health landscape, particularly for vitamins and dietary supplements. This is due to store-based retailers being unable to stock a high number of paediatric vitamins and dietary supplements, and therefore, consumers rely on e-commerce retailers that have a wider range of items and also offer more affordable price points.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Paediatric consumer health research and analysis database.
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