Paediatric consumer health saw relatively small price increases in early 2022 - though prices are expected to increase more later as e-commerce sees its importance decline. People will, generally speaking, not avoid buying a consumer health product – especially an OTC product – if they can afford it at all, as they would rather save in a number of other areas.
As elsewhere in consumer health, e-commerce’s broad product offer, ease of price comparison, and intense pricing competition are having a significant influence on the development of paediatric consumer health. In particular, the popularity of online retailing, which was significantly bolstered by the experiences of the COVID-19 crisis, is serving as a counter force to the upward pressure on prices in the midst of the generally high rate of inflation.
To remain competitive and raise consumer awareness, companies are likely to keep on launching new products intended for children, such as variants of well-known adult/general brands. For example, the best-selling analgesics brand, Alvedon, has a total of 10 products, five of which are paediatric options.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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