Paediatric consumer health in Morocco continued to record positive current value growth in 2019. Parents are striving to ensure a good and healthy lifestyle for their children.
With the increase in digital technology in Morocco, parents are looking for solutions to their health issues on the internet. They subscribe to forums and Facebook pages dedicated to parenthood to learn from others, exchange views regarding certain brands, look for product recommendations, check product availability and seek out the best deals.
ANSM (Agence Nationale de Sécurité du Médicament et des Produits de Santé) announced in July 2019 that any medication containing paracetamol would have to add “surdosage=danger”, roughly translating as “overdosing is dangerous”, on the front of the packaging in Morocco. It has given pharmaceutical companies nine months to comply with this new requirement.
Maphar Laboratoires continued to lead paediatric consumer health in Morocco, with its value sales increasing once again in 2019. Its wide product portfolio includes the three leading brands in paediatric consumer health –Kenta, Mitosyl and Celestene – which are available in pharmacies as well as online parapharmacies.
To keep abreast of the rising competition, companies participate in forums and organise events for parents at which they showcase their latest launches. They interact directly with customers to understand their needs, requirements and demands.
Natural home-made recipes are direct substitutes for paediatric consumer health products in Morocco. When confused and unsure, new mothers seek the advice of older people, who are experts and have great knowledge about the health of babies and children.
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