Executive Summary

Oct 2019
PROSPECTS
Parents’ health awareness is increasing in paediatric consumer health

Paediatric consumer health in Morocco continued to record positive current value growth in 2019. Parents are striving to ensure a good and healthy lifestyle for their children.

Social media and the internet influence sales of certain brands

With the increase in digital technology in Morocco, parents are looking for solutions to their health issues on the internet. They subscribe to forums and Facebook pages dedicated to parenthood to learn from others, exchange views regarding certain brands, look for product recommendations, check product availability and seek out the best deals.

New warning to be printed on all paracetamol packaging

ANSM (Agence Nationale de Sécurité du Médicament et des Produits de Santé) announced in July 2019 that any medication containing paracetamol would have to add “surdosage=danger”, roughly translating as “overdosing is dangerous”, on the front of the packaging in Morocco. It has given pharmaceutical companies nine months to comply with this new requirement.

COMPETITIVE LANDSCAPE
Maphar Laboratoires retains leadership of paediatric consumer health

Maphar Laboratoires continued to lead paediatric consumer health in Morocco, with its value sales increasing once again in 2019. Its wide product portfolio includes the three leading brands in paediatric consumer health –Kenta, Mitosyl and Celestene – which are available in pharmacies as well as online parapharmacies.

Seminars and forums increase brand awareness and sales

To keep abreast of the rising competition, companies participate in forums and organise events for parents at which they showcase their latest launches. They interact directly with customers to understand their needs, requirements and demands.

Natural remedies are a direct substitute for paediatric products

Natural home-made recipes are direct substitutes for paediatric consumer health products in Morocco. When confused and unsure, new mothers seek the advice of older people, who are experts and have great knowledge about the health of babies and children.

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Paediatric Consumer Health in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in Morocco?
  • What are the major brands in Morocco?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

 Consumer Health market research database

Paediatric Consumer Health in Morocco - Category analysis

HEADLINES

PROSPECTS

Parents’ health awareness is increasing in paediatric consumer health
Social media and the internet influence sales of certain brands
New warning to be printed on all paracetamol packaging

COMPETITIVE LANDSCAPE

Maphar Laboratoires retains leadership of paediatric consumer health
Seminars and forums increase brand awareness and sales
Natural remedies are a direct substitute for paediatric products

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer health records stable growth
Moroccan authorities are looking to increase healthcare coverage
Generics should benefit from government backing
Performance of distribution channels differs between the categories
Consumer health to continue growing over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources