According to UNICEF reports, Bolivia is one of the countries that is most vulnerable to the impact of climate change in South America. Among the factors responsible for this high level of vulnerability are: extreme poverty in rural areas, the fact that more than half of the country is in the lowlands and therefore susceptible to flooding, location in a volatile climatic region, and the rapid shrinkage of a significant number of tropical glaciers.
According to data from the World Bank, although declining, Bolivia’s birth rate still remains the highest in the region. The National Statistical Institute, INE, projects that the child population will reach almost 3 million in 2025.
The Bolivian Government has established several programmes focused on improving the health of children. One of the most relevant is the Zero Malnutrition Programme, which focuses on free distribution of micronutrients, dietary supplements and vitamins as preventive health policies.
Nappy (diaper) rash treatments is the most important category in terms of value sales in paediatric consumer health. This is a highly competitive category due to the number of imported and domestic brands available in the marketplace.
The second largest category in paediatric consumer health is paediatric vitamins and dietary supplements. The category continues to see strong value growth and is largely dominated by importers, including Hansa, which leads sales due to the popularity of brands like Emulsión de Scott.
Paediatric cough/cold remedies was the most dynamic category in paediatric consumer health at the end of the review period and is expected to remain so over the forecast period. The category’s expansion is being influenced by several factors, including the environmental impact of changing weather patterns in the country, increasing pollution, especially in urban areas, and a growing trend towards self-medication.
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