Executive Summary

Sep 2019
PROSPECTS
Demand affected by impact of environmental changes on children’s health

According to UNICEF reports, Bolivia is one of the countries that is most vulnerable to the impact of climate change in South America. Among the factors responsible for this high level of vulnerability are: extreme poverty in rural areas, the fact that more than half of the country is in the lowlands and therefore susceptible to flooding, location in a volatile climatic region, and the rapid shrinkage of a significant number of tropical glaciers.

Strong birth rate continues to boost demand for children’s medicines

According to data from the World Bank, although declining, Bolivia’s birth rate still remains the highest in the region. The National Statistical Institute, INE, projects that the child population will reach almost 3 million in 2025.

Public health programmes help raise awareness of children’s health issues

The Bolivian Government has established several programmes focused on improving the health of children. One of the most relevant is the Zero Malnutrition Programme, which focuses on free distribution of micronutrients, dietary supplements and vitamins as preventive health policies.

COMPETITIVE LANDSCAPE
Effective brand positioning key to success within nappy (diaper) rash treatments

Nappy (diaper) rash treatments is the most important category in terms of value sales in paediatric consumer health. This is a highly competitive category due to the number of imported and domestic brands available in the marketplace.

Sales of foreign brands limited by widespread availability of illegal products

The second largest category in paediatric consumer health is paediatric vitamins and dietary supplements. The category continues to see strong value growth and is largely dominated by importers, including Hansa, which leads sales due to the popularity of brands like Emulsión de Scott.

Impact of climate change and shift towards combination products fuel growth

Paediatric cough/cold remedies was the most dynamic category in paediatric consumer health at the end of the review period and is expected to remain so over the forecast period. The category’s expansion is being influenced by several factors, including the environmental impact of changing weather patterns in the country, increasing pollution, especially in urban areas, and a growing trend towards self-medication.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in Bolivia?
  • What are the major brands in Bolivia?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

 Consumer Health market research database

Paediatric Consumer Health in Bolivia - Category analysis

HEADLINES

PROSPECTS

Demand affected by impact of environmental changes on children’s health
Strong birth rate continues to boost demand for children’s medicines
Public health programmes help raise awareness of children’s health issues

COMPETITIVE LANDSCAPE

Effective brand positioning key to success within nappy (diaper) rash treatments
Sales of foreign brands limited by widespread availability of illegal products
Impact of climate change and shift towards combination products fuel growth

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Moderate economic recovery boosts consumer health market
Health and wellness trend fuels consumer health demand
Consumers continue to prefer higher quality imported brands
Pharmacy chains continue to gain OTC medicine distribution share
Demand fuelled by improving economy and rising consumer purchasing power

MARKET INDICATORS

Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 7 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 8 Sales of Consumer Health by Category: Value 2014-2019
Table 9 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 11 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 12 Distribution of Consumer Health by Format: % Value 2014-2019
Table 13 Distribution of Consumer Health by Format and Category: % Value 2019
Table 14 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources