Executive Summary

Oct 2019
PROSPECTS
Parents willing to pay more for their child’s health

While adult consumer health is seeing value growth slow down due to the rising popularity of private label products, the paediatric consumer health category keeps growing faster in terms of value thanks to the release of new products with different tastes and formats, to attract parents. In areas such as pain management, brands such as Calpol rank number one in the country.

Paediatric vitamins and dietary supplements is second fastest growing subcategory

Paediatric vitamins and dietary supplements are popular among UK parents as one third of these parents struggles with balancing the right diet for their children. Low levels of vitamin D are also common in children in the UK, particularly during the winter.

Paediatric dermatologicals continues to see growth from natural brands

The appeal of natural and organic brands rises as UK consumers increasingly demand transparency as awareness of ingredients heightens. In paediatric dermatologicals, parents are increasingly concerned about the presence of potentially harmful synthetic ingredients in the products they use on their children, and as a result are more willing to pay a premium for high-quality and safe brands they can trust.

COMPETITIVE LANDSCAPE
Paediatric consumer health remains dominated by large players

Calpol, Haliborange, Nurofen and Sudocrem are the top four brands dominating the paediatric consumer health landscape. For years, the brands have built a strong reputation in the eyes of British parents, becoming go-to products whenever their children fall ill.

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Paediatric Consumer Health in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in United Kingdom?
  • What are the major brands in United Kingdom?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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 Consumer Health market research database

Paediatric Consumer Health in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Parents willing to pay more for their child’s health
Paediatric vitamins and dietary supplements is second fastest growing subcategory
Paediatric dermatologicals continues to see growth from natural brands

COMPETITIVE LANDSCAPE

Paediatric consumer health remains dominated by large players

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Physical and mental wellbeing is on the British agenda
Health and wellness slowly re-shapes consumer health industry
Price-conscious consumers reach for private label
British purchase supplements through specialist non-grocery retailers and e-commerce
Health and wellness and Brexit will shape consumer health industry

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources