Paediatric consumer health is predicted to record solid value growth (at constant 2023 prices) over the forecast period, due to parental concern for their children’s health lingering since the pandemic. Parents will continue to buy branded analgesics and cough remedies instead of private label wherever possible, leaving limited space for new players to enter.
Despite declining retail volume sales for paediatric vitamins and dietary supplements in 2023, the latter is expected to be one of the stronger performers over the forecast period. This will be partly attributed to the category continuing to witness significant product activity, particularly in 2023.
While paediatric consumer health is expected to continue to show exponential value growth and a positive performance over the forecast period, this is likely to come from parents’ awareness of their children’s health and greater knowledge of which products to give to their children when they are feeling unwell or to improve their overall health. Nonetheless, declining birth rates in the UK will also have an impact, and could encourage certain brands to raise their unit prices due to falling demand.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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