Executive Summary

Oct 2019
PROSPECTS
Trust and reliance in prescription medicine limits category growth

The mandatory health care insurance for those who are employed in the United Arab Emirates also extends to the individual’s family members such as their spouse and children. Health care insurance usually offers good coverage for children including visits to specialists and any treatment that is needed for the child.

Parents placing growing focus on prevention when it comes to their children’s health

High prevalence of flu, stomach upset, and allergies related to outdoor and indoor dust were among the primary complaints seen in children at the end of the review period. Young children often enter the United Arab Emirates when their parents change jobs.

Nappy (diaper) rash treatments benefits from multi-purpose nature

Nappy (diaper) rash treatments was the most dynamic category in 2019. These products are not available on prescription and are widely used by parents to protect their children’s skin.

COMPETITIVE LANDSCAPE
Sudocrem a household essential for new mothers

Sudocrem continued to dominate nappy (diaper) rash treatments due to an existing strong foothold in the market. This product is often recommended by doctors when a baby is born, and then by word of mouth amongst mothers.

Repurchasing of prescribed analgesics benefits international brands

International players led paediatric consumer health in the United Arab Emirates in 2019 with these offering a wide variety of products and a strong foothold within the category. Brands for common illnesses such as cold, flu, stomach upset and rashes were more popular than others.

Julphar Gulf Pharmaceuticals competes through price and strong distribution

Julphar Gulf Pharmaceuticals is the leading local player with it holding the lead in paediatric acetaminophen in 2019 with its Adol brand, while also holding prominent positions in paediatric cough/cold remedies and nappy (diaper) rash treatments with its Amydramine Pediatric and Mebo brands, respectively. The company looks to win share by competing on price with it aiming to attract lower-income consumers; however, with the economy improving the company could lose share if consumers choose to trade up to better known international brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • What are the most popular formats for  treatments?
Why buy this report?
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Paediatric Consumer Health in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Trust and reliance in prescription medicine limits category growth
Parents placing growing focus on prevention when it comes to their children’s health
Nappy (diaper) rash treatments benefits from multi-purpose nature

COMPETITIVE LANDSCAPE

Sudocrem a household essential for new mothers
Repurchasing of prescribed analgesics benefits international brands
Julphar Gulf Pharmaceuticals competes through price and strong distribution

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefiting from improving economy but reluctance to self-medicate remains a challenge
The National Strategy for Wellbeing lays out new plans to improve the population’s health
GlaxoSmithKline and Pfizer combine portfolios under GSK Consumer Healthcare
Internet retailing on the rise as consumers look for convenience and variety
Health a key pillar of the country’s Vision 2021 strategy

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources