Paediatric Consumer Health in
Country Report
Executive Summary
Oct 2019PROSPECTS
Trust and reliance in prescription medicine limits category growth
The mandatory health care insurance for those who are employed in the United Arab Emirates also extends to the individual’s family members such as their spouse and children. Health care insurance usually offers good coverage for children including visits to specialists and any treatment that is needed for the child.
Parents placing growing focus on prevention when it comes to their children’s health
High prevalence of flu, stomach upset, and allergies related to outdoor and indoor dust were among the primary complaints seen in children at the end of the review period. Young children often enter the United Arab Emirates when their parents change jobs.
Nappy (diaper) rash treatments benefits from multi-purpose nature
Nappy (diaper) rash treatments was the most dynamic category in 2019. These products are not available on prescription and are widely used by parents to protect their children’s skin.
COMPETITIVE LANDSCAPE
Sudocrem a household essential for new mothers
Sudocrem continued to dominate nappy (diaper) rash treatments due to an existing strong foothold in the market. This product is often recommended by doctors when a baby is born, and then by word of mouth amongst mothers.
Repurchasing of prescribed analgesics benefits international brands
International players led paediatric consumer health in the United Arab Emirates in 2019 with these offering a wide variety of products and a strong foothold within the category. Brands for common illnesses such as cold, flu, stomach upset and rashes were more popular than others.
Julphar Gulf Pharmaceuticals competes through price and strong distribution
Julphar Gulf Pharmaceuticals is the leading local player with it holding the lead in paediatric acetaminophen in 2019 with its Adol brand, while also holding prominent positions in paediatric cough/cold remedies and nappy (diaper) rash treatments with its Amydramine Pediatric and Mebo brands, respectively. The company looks to win share by competing on price with it aiming to attract lower-income consumers; however, with the economy improving the company could lose share if consumers choose to trade up to better known international brands.
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Paediatric Consumer Health in the United Arab Emirates
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Overview
Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Paediatric Consumer Health industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Paediatric Consumer Health in United Arab Emirates market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Paediatric Consumer Health in United Arab Emirates?
- What are the major brands in United Arab Emirates?
- What are the most popular formats for treatments?
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This industry report originates from Passport:
Paediatric Consumer Health in the United Arab Emirates - Category analysis
HEADLINES
PROSPECTS
Trust and reliance in prescription medicine limits category growth
Parents placing growing focus on prevention when it comes to their children’s health
Nappy (diaper) rash treatments benefits from multi-purpose nature
COMPETITIVE LANDSCAPE
Sudocrem a household essential for new mothers
Repurchasing of prescribed analgesics benefits international brands
Julphar Gulf Pharmaceuticals competes through price and strong distribution
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Consumer Health in the United Arab Emirates - Industry Overview
EXECUTIVE SUMMARY
Consumer health benefiting from improving economy but reluctance to self-medicate remains a challenge
The National Strategy for Wellbeing lays out new plans to improve the population’s health
GlaxoSmithKline and Pfizer combine portfolios under GSK Consumer Healthcare
Internet retailing on the rise as consumers look for convenience and variety
Health a key pillar of the country’s Vision 2021 strategy
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019Table 9 Life Expectancy at Birth 2014-2019
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2014-2019Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DEFINITIONS
SOURCES
Summary 1 Research SourcesRelated Reports
- Johnson & Johnson in Consumer Health | Nov 2019
- Consumer Health in Taiwan | Oct 2019
- Vitamins and Dietary Supplements in Latin America | Oct 2019
- Digestive Remedies in Western Europe | Oct 2019
- Consumer Health in Myanmar | Oct 2019