Paediatric consumer health is expected to develop at a slow but steady pace over the forecast period. As mentioned above, children in Norway are most often treated with general consumer health products that are suitable for adults and children, but at lower than standard doses, while the country’s birth rate remains stubbornly low, two factors which are expected to combine to put pressure on growth rates throughout the forecast period.
The forecast period is set to see e-commerce continue to develop into a mainstream distribution channel for paediatric consumer health in Norway. The robust growth seen in online sales of paediatric consumer health products over the review period can be attributed largely to the influence of the COVID-19 pandemic; however, demand for purchasing paediatric consumer health products via e-commerce has remained strong during the post-pandemic era as many Norwegian parents are leading increasingly busy lives and thus online shopping is becoming increasingly appealing.
New launches that specifically target children are expected to continue being seen in paediatric consumer health over the forecast period as the leading brands and manufacturers look to boost value sales growth by adding value to their products. For instance, Paracet, the leading brand of analgesics in Norway, already offers several variants marketed specifically as suitable for children.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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