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Learn moreOct 2019
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Low birth rates are set to continue to limit the development of paediatric consumer health in the forecast period. The negative record of births has seen ISTAT report on an all-time low number of newborns.
Paediatric vitamins and dietary supplements is seeing the highest current value growth in 2019. Italian parents are particularly cautious regarding medicines for their children, especially the potential side effects of standard products.
When treating their children for ailments, parents in Italy are increasingly favouring paediatric products with herbal/traditional positioning. Italian parents are particularly careful about the ingredients contained in products for babies and infants, and they prefer naturally-positioned remedies, which are perceived to be gentler and have fewer side effects.
Domestic companies continue to lead paediatric consumer health in Italy. Aziende Chimiche Riunite Angelini Francesco remains the leading player in 2019, due to the long-established popularity and strength of its Tachipirina brand in paediatric analgesics.
Another Italian company, second-ranked Aboca, is seeing the highest value sales and share growth in paediatric consumer health in 2019. The herbal specialist is present in the category with brands like Aboca, Grintuss, Bio Eulen and LenoDiar.
Laboratoires Expanscience Italia’s Mustela is also seeing strong current value sales growth in 2019, despite the slow performance of nappy (diaper) rash treatments. The composition of Mustela prioritises plant-based ingredients, with product formulations claimed to consist of up to 97% natural ingredients.
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Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Paediatric Consumer Health industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.