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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Italy

Oct 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Falling birth rates continue to limit sales development

Paediatric consumer health’s growth was curbed by the falling numbers of births in Italy in 2018. The all-time low birth rates recorded in 2016 and 2017 is leading to an increasingly older population, with fewer children, the direct consumer base of paediatric consumer health products.

Growth driven by paediatric vitamins and dietary supplements

Paediatric consumer health benefited from the positive performance of paediatric vitamins and dietary supplements in 2018. These results were linked to Italians’ increasing focus on long-term health and prevention.

Aboca’s Grintuss drives growth within paediatric cough, cold and allergy remedies

When treating their children for coughs, colds and sore throats, Italian parents are expected to increasingly favour paediatric consumer health with a herbal/traditional positioning, considered as gentler for their lack of side effects. Paediatric cough, cold and allergy remedies is set to particularly benefit from the positive performance of Aboca’s Grintuss, a herbal/traditional cough remedy which continued to gain in popularity among Italians.

Competitive Landscape

Domestic companies continue to lead

Paediatric consumer health is led by domestic players Aziende Chimiche Riunite Angelini Francesco ACRAF and Aboca. Aziende Chimiche Riunite Angelini Francesco ACRAF continued to lead due to its well-established Tachipirina brand operating in paediatric analgesics.

Aboca continues to gain share

Herbal specialist Aboca ranked second in overall paediatric consumer health and continued to gain ground in 2018. Aboca continued to benefit from Italian parents increasingly looking for gentle and natural remedies for their children, appreciating herbal/traditional remedies instead of standard OTC.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Italy?
What are the major brands in Italy?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Italy - Category analysis

ANALYSIS

Headlines

Prospects

Falling birth rates continue to limit sales development
Growth driven by paediatric vitamins and dietary supplements
Aboca’s Grintuss drives growth within paediatric cough, cold and allergy remedies

Competitive Landscape

Domestic companies continue to lead
Aboca continues to gain share

DATAGRAPHICS

Market Sizes

Sales of Paediatric Consumer Health
Sales Performance of Paediatric Consumer Health
Sales of Paediatric Consumer Health by Category

Distribution

Channel Distribution for Paediatric Consumer Health

Competitive Landscape

Company Shares of Paediatric Consumer Health
Company Share Performance in Paediatric Consumer Health
Retail Sales Performance by Company
Market Concentration of Paediatric Consumer Health by Company
Brand Shares of Paediatric Consumer Health
Brand Share Performance in Paediatric Consumer Health
Retail Sales Performance by Brand
Market Concentration of Paediatric Consumer Health by Brand

CONTEXT

International Context

Paediatric Consumer Health Retail Sales by Region
Paediatric Consumer Health in Italy

FMCG Index

Paediatric Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

Consumer Health in Italy - Industry Overview

ANALYSIS

Executive Summary

Italians’ focus on long-term health and prevention ensures steady growth
An increasingly stressed and ageing population is shaping consumer health demand
Domestic herbal specialist Aboca continues to gain share in Italy
OTC medicines permitted for retail through online pharmacies
Positive forecast due to the trend towards wellbeing and self-medication

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Italy

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Italy vs Other Geographies
Households with a Disposable Income Over USD25,000 - Italy

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Megatrends

Country Report

Paediatric Consumer Health in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Falling birth rates continue to limit sales development

Growth driven by paediatric vitamins and dietary supplements

Aboca’s Grintuss drives growth within paediatric cough, cold and allergy remedies

Competitive Landscape

Domestic companies continue to lead

Aboca continues to gain share

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Paediatric Consumer Health in Italy - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Italy - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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