Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Italy

Oct 2020

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Health concerns among parents about COVID-19 boosts demand

Paediatric consumer health growth in 2020 was driven by rising demand for vitamins and dietary supplements among parents concerned about the possible impact of COVID-19 on their children. Many Italians are looking for vitamin products that boost the immune systems of their children, especially vitamin C, but also multivitamins and vitamin B.

Rising health concerns off-set impact of falling birth rate on demand

The low birth rate is set to continue to limit the development of paediatric consumer health over the forecast period. Indeed, according to ISTAT, 2019 saw the lowest number of births ever recorded in Italy (435,000), with the country’s population continuing to decline at a rate of over 100,000 people per year.

Strong trust in quality and effectiveness key to attracting parents

Domestic companies continue to lead paediatric consumer health in Italy. Aziende Chimiche Riunite Angelini Francesco ACRAF remains the leading player due to the long-established popularity and strength of its Tachipirina brand in paediatric analgesics.

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Overview

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Italy?
What are the major brands in Italy?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Health concerns among parents about COVID-19 boosts demand

Rising health concerns off-set impact of falling birth rate on demand

Strong trust in quality and effectiveness key to attracting parents

RECOVERY AND OPPORTUNITIES

Safe image of vitamins and dietary supplements to support further growth

Growing interest in products perceived as having less side effects

Brands that focus on natural ingredient positioning set to gain sales share

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Paediatric Consumer Health in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Health concerns among parents about COVID-19 boosts demand

Rising health concerns off-set impact of falling birth rate on demand

Strong trust in quality and effectiveness key to attracting parents

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Paediatric Consumer Health in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Health concerns among parents about COVID-19 boosts demand

Rising health concerns off-set impact of falling birth rate on demand

Strong trust in quality and effectiveness key to attracting parents

RECOVERY AND OPPORTUNITIES

Safe image of vitamins and dietary supplements to support further growth

Growing interest in products perceived as having less side effects

Brands that focus on natural ingredient positioning set to gain sales share

CATEGORY DATA

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

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