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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Italy

20 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Falling birth rates continue to limit sales development

Paediatric consumer health’s growth was curbed by the falling numbers of births in Italy in 2018. The all-time low birth rates recorded in 2016 and 2017 is leading to an increasingly older population, with fewer children, the direct consumer base of paediatric consumer health products.

Growth driven by paediatric vitamins and dietary supplements

Paediatric consumer health benefited from the positive performance of paediatric vitamins and dietary supplements in 2018. These results were linked to Italians’ increasing focus on long-term health and prevention.

Aboca’s Grintuss drives growth within paediatric cough, cold and allergy remedies

When treating their children for coughs, colds and sore throats, Italian parents are expected to increasingly favour paediatric consumer health with a herbal/traditional positioning, considered as gentler for their lack of side effects. Paediatric cough, cold and allergy remedies is set to particularly benefit from the positive performance of Aboca’s Grintuss, a herbal/traditional cough remedy which continued to gain in popularity among Italians.

COMPETITIVE LANDSCAPE

Domestic companies continue to lead

Paediatric consumer health is led by domestic players Aziende Chimiche Riunite Angelini Francesco ACRAF and Aboca. Aziende Chimiche Riunite Angelini Francesco ACRAF continued to lead due to its well-established Tachipirina brand operating in paediatric analgesics.

Aboca continues to gain share

Herbal specialist Aboca ranked second in overall paediatric consumer health and continued to gain ground in 2018. Aboca continued to benefit from Italian parents increasingly looking for gentle and natural remedies for their children, appreciating herbal/traditional remedies instead of standard OTC.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Italy?
What are the major brands in Italy?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Italy - Category analysis

HEADLINES

PROSPECTS

Falling birth rates continue to limit sales development

Growth driven by paediatric vitamins and dietary supplements

Aboca’s Grintuss drives growth within paediatric cough, cold and allergy remedies

COMPETITIVE LANDSCAPE

Domestic companies continue to lead

Aboca continues to gain share

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians’ focus on long-term health and prevention ensures steady growth

An increasingly stressed and ageing population is shaping consumer health demand

Domestic herbal specialist Aboca continues to gain share in Italy

OTC medicines permitted for retail through online pharmacies

Positive forecast due to the trend towards wellbeing and self-medication

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Paediatric Consumer Health in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Falling birth rates continue to limit sales development

Growth driven by paediatric vitamins and dietary supplements

Aboca’s Grintuss drives growth within paediatric cough, cold and allergy remedies

COMPETITIVE LANDSCAPE

Domestic companies continue to lead

Aboca continues to gain share

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Paediatric Consumer Health in Italy - Category analysis

HEADLINES

PROSPECTS

Falling birth rates continue to limit sales development

Growth driven by paediatric vitamins and dietary supplements

Aboca’s Grintuss drives growth within paediatric cough, cold and allergy remedies

COMPETITIVE LANDSCAPE

Domestic companies continue to lead

Aboca continues to gain share

CATEGORY DATA

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians’ focus on long-term health and prevention ensures steady growth

An increasingly stressed and ageing population is shaping consumer health demand

Domestic herbal specialist Aboca continues to gain share in Italy

OTC medicines permitted for retail through online pharmacies

Positive forecast due to the trend towards wellbeing and self-medication

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

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