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Learn moreNov 2020
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COVID-19 is expected to contribute to higher retail value growth rates in 2020 in most paediatric consumer health categories. Paediatric vitamins and dietary supplements will remain by far the largest category within paediatric consumer health, as parents want to support their children’s growth and development and protect them from COVID-19.
In general, paediatric consumer health purchasing decisions are highly driven by word of mouth among parents, as well as by paediatrician recommendations. There is a wide offer of OTC medicines for children and babies available to purchase prescription free.
Although international companies continue to lead paediatric consumer health in Ecuador, within paediatric analgesics and paediatric cold, cough and allergy remedies, local competitors and generic products have gained sales share over the review period, mainly driven by more competitive pricing strategies. Most international companies strongly focus investment on product advertising at sales points and via direct marketing to health specialists and paediatricians in order to increase recommendations to patients.
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Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Paediatric Consumer Health industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
The Paediatric Consumer Health in Ecuador market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.