Executive Summary

Oct 2019
PROSPECTS
Removal of government restrictions key to long term growth prospects

Paediatric consumer health continues to be heavily impacted by government restrictions on cough and cold remedies. Nevertheless, these measures are expected to come and go during the forecast period as the government wishes to eliminate self-medication during these outbreaks.

Rising incidence of allergies fuelling demand for paediatric allergy remedies

Paediatric allergy remedies was the most dynamic category in 2019 and this is expected to remain so over the forecast period. The rate of incidence of allergies is increasing among children, driven by higher pollution levels, increasing intolerance to certain foods or dust, and sudden weather changes.

Improving economy set to boost paediatric vitamins and dietary supplements sales

Although paediatric vitamins and dietary supplements sales are increasing, growth has slowed somewhat in recent years. However, the category is expected to see stronger growth over the forecast period as the economy improves and consumers become more confident about making non-essential purchases.

COMPETITIVE LANDSCAPE
Attractive properties of Destin brand ensure Johnson & Johnson leads sales

Johnson & Johnson del Ecuador leads nappy (diaper) rash treatments sales. The company owns the Desitin brand, which is well known among consumers and enjoys wide distribution via main retailers.

Well-established international brands with high quality images lead sales

Sanofi-Synthélabo del Ecuador leads paediatric vitamins and supplements due to the popularity Mulgatol, a traditional brand with a long history of consumption in Ecuador. Kiddi Pharmaton ranks second, with the brand being owned by Boehringer Ingelheim del Ecuador, while Redoxitos from Bayer remains in third place.

Growing pressure from price competitive domestic players

Although international companies continue to lead paediatric consumer health in Ecuador, within paediatric analgesics and paediatric cold, cough and allergy remedies, local competitors and generic products have gained sales share over the review period, mainly driven by more competitive pricing strategies. Most international companies strongly focus investment on product advertising at sales points and via direct marketing to health specialists and paediatricians in order to increase recommendations to patients.

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Paediatric Consumer Health in Ecuador

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in Ecuador?
  • What are the major brands in Ecuador?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

 Consumer Health market research database

Paediatric Consumer Health in Ecuador - Category analysis

HEADLINES

PROSPECTS

Removal of government restrictions key to long term growth prospects
Rising incidence of allergies fuelling demand for paediatric allergy remedies
Improving economy set to boost paediatric vitamins and dietary supplements sales

COMPETITIVE LANDSCAPE

Attractive properties of Destin brand ensure Johnson & Johnson leads sales
Well-established international brands with high quality images lead sales
Growing pressure from price competitive domestic players

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Stable consumer health growth fuelled by shift towards self-medication
Health and wellness trend boosting interest in consumer health products
Strategic alliances ensure international companies continue to lead sales
Demand for convenience fuels ongoing shift towards internet retailing
Growing concerns over side effects partly behind slower projected growth

MARKET INDICATORS

Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 7 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 8 Sales of Consumer Health by Category: Value 2014-2019
Table 9 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 11 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 12 Distribution of Consumer Health by Format: % Value 2014-2019
Table 13 Distribution of Consumer Health by Format and Category: % Value 2019
Table 14 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

SOURCES

Summary 2 Research Sources