The outlook for paediatric consumer health is muted, with only a slight increase in constant value sales. One contributing factor to the muted performance is that Ecuador’s birth rate is falling and this will lead to long tern decline.
There will be increasing competition from fortified and functional foods that offer added nutritional benefits over the forecast period. An example of such a brand is the dairy brand Tonino, whose infant yoghurt has concentrated calcium, vitamin D and natural ingredients,.
Many products within consumer health can be consumed by various age ranges, for which the brands merely change the messaging, without having to change the product. An example of this is the probiotic supplement brand Enterogermina, which has separate advertising for Enterogermina targeted at adults, families, and children, though in essence it is the same product.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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