High-priced imported paediatric consumer health brands are expected to struggle to gain penetration amongst low- and middle-income consumers during the forecast period. The impact of high inflation on purchasing power will also present a threat to the future performance of the category, as sales are highly dependent on disposable incomes.
Most international companies will continue to compete for sales through heavy investment in advertising and promotion and by leveraging strong international brand awareness. However, they could face a risk in the form of the strengthening of import barriers, while most domestic manufacturers are likely to compete on unit price.
The health and wellness trend is expected to continue providing a boost to the consumption of paediatric consumer health products over the short- and medium-term. Demand is also anticipated to be driven by greater shelf space being allocated to paediatric consumer health products by chemists/pharmacies, along with the continuous expansion of health food shops.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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