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Country Report

Paediatric Consumer Health in

Paediatric Consumer Health in Uruguay

19 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales of paediatric products are lower than those of products for adults

In Uruguay, adults generally consume OTC products without asking for a doctor’s advice. By contrast, when it comes to children’s pains or illnesses, parents generally ask for a professional’s advice before giving remedies to their children.

Paediatric cough/cold remedies sees high sales

Cough/cold remedies are the most popular products for children, aside from nappy (diaper) rash treatments. This is because children are more likely to get coughs, especially in the winter, and parents take their children to a paediatric physician, who generally recommends a cough/cold remedy.

The inclusion of vitamin D in regular blood tests encourages consumption

Vitamin D was recently included as a standard item to be checked in regular blood tests both for children and adults. This raised vitamin D consumption, as many found the presence of this vitamin in the blood was below the recommended levels; consequently, they were advised to take vitamin D.

COMPETITIVE LANDSCAPE

Paediatric cough, cold and allergy remedies is the most competitive category

Cough, cold and allergy remedies has historically been one of the biggest paediatric OTC categories in Uruguay, and in 2018 it was also one of the most dynamic. Sanofi-Aventis Uruguay was the leading company in 2018, with its brands paediatric Novalgina, an antipyretic and analgesic, and Bisolvon, an expectorant indicated to alleviate coughs.

Very low demand for paediatric vitamins and dietary supplements

The government health authority, the Public Health Ministry, has succeeded in highlighting that essential vitamins are included in generally consumed foods, such as milk and flour. It has also invested in advertising the benefits of healthy nutrition, but it does not invest in marketing the consumption of vitamins.

Bayer and Lukenor exit paediatric vitamins and dietary supplements

Bayer used to be the leading company in paediatric vitamins and dietary supplements, but it decided to discontinue its best-selling paediatric multivitamin, Supradyn Infantil. Similarly, the historically second ranked company Lukenor discontinued its best-selling paediatric brand Qualivits Children's Chewable Multiple Vitamins.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Paediatric Consumer Health in Uruguay?
What are the major brands in Uruguay?
What are the most popular formats for treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Consumer Health market research database

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Paediatric Consumer Health in Uruguay - Category analysis

HEADLINES

PROSPECTS

Sales of paediatric products are lower than those of products for adults

Paediatric cough/cold remedies sees high sales

The inclusion of vitamin D in regular blood tests encourages consumption

COMPETITIVE LANDSCAPE

Paediatric cough, cold and allergy remedies is the most competitive category

Very low demand for paediatric vitamins and dietary supplements

Bayer and Lukenor exit paediatric vitamins and dietary supplements

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Consumer Health in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Higher economic activity and rising prices boost value sales

Analgesics remains the biggest category in 2018

Multinational companies continue to lead consumer health

Chemists/pharmacies remains the main distribution channel

The expected economic upturn anticipates higher sales in consumer health

MARKET INDICATORS

Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 7 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 8 Sales of Consumer Health by Category: Value 2013-2018
Table 9 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 11 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 12 Distribution of Consumer Health by Format: % Value 2013-2018
Table 13 Distribution of Consumer Health by Format and Category: % Value 2018
Table 14 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Paediatric Consumer Health in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales of paediatric products are lower than those of products for adults

Paediatric cough/cold remedies sees high sales

The inclusion of vitamin D in regular blood tests encourages consumption

COMPETITIVE LANDSCAPE

Paediatric cough, cold and allergy remedies is the most competitive category

Very low demand for paediatric vitamins and dietary supplements

Bayer and Lukenor exit paediatric vitamins and dietary supplements

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Paediatric Consumer Health in Uruguay - Category analysis

HEADLINES

PROSPECTS

Sales of paediatric products are lower than those of products for adults

Paediatric cough/cold remedies sees high sales

The inclusion of vitamin D in regular blood tests encourages consumption

COMPETITIVE LANDSCAPE

Paediatric cough, cold and allergy remedies is the most competitive category

Very low demand for paediatric vitamins and dietary supplements

Bayer and Lukenor exit paediatric vitamins and dietary supplements

CATEGORY DATA

Consumer Health in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Higher economic activity and rising prices boost value sales

Analgesics remains the biggest category in 2018

Multinational companies continue to lead consumer health

Chemists/pharmacies remains the main distribution channel

The expected economic upturn anticipates higher sales in consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

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