Overall, paediatric consumer health is expected to register modest growth in retail value terms (constant 2022 prices) over the forecast period. In retail volume terms, paediatric acetaminophen, aspirin, cough/cold and allergy remedies, vitamins and dietary supplements and nappy (diaper) rash treatments are all set to post healthy growth rates.
Over the forecast period, consumers are expected to turn increasingly to generic brands, which are cheaper and just as effective as their branded counterparts. Towards the end of the review period, demand for value-priced generic brands increased strongly in paediatric analgesics.
The Uruguayan Public Health Ministry has been very successful in highlighting the fact that essential vitamins can be found in readily available and frequently consumed foods, a factor which could hamper the growth in paediatric consumer health over the forecast period. The government has focused on raising awareness of which specific foods best provide healthy nutrition and has not recommended supplementing a healthy diet with vitamins.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.See All of Our Definitions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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