Paediatric Consumer Health in Uruguay

PROSPECTS

Paediatric ibuprofen is the only paediatric category to post positive value growth in 2019, while paediatric analgesics see a steeper decline than adult versions

Paediatric analgesics continues to account for the majority of paediatric consumer health value sales, led by aspirin and then ibuprofen, as parents have traditionally considered these ingredients to be safe and effective. This has led to the leadership of branded products with a long-standing presence in the country.

Sales of paediatric cough/cold remedies continue to slow down as consumers turn towards generics

Value growth of paediatric cough/cold remedies slowed down slightly again in 2019 compared to the peak growth years of 2016 and 2017 as consumers increasingly turned towards moved to generic products with lower prices. As brand owners of consumer health products make more agreements with mutual pharmacies enabling them to offer their products at less cost via a discount policy, demand will likely improve.

Demand for paediatric vitamins and supplements continue to decline as consumers become more attuned to providing needed nutrition through their choice of food

Paediatric vitamins and dietary supplements continued to decline in value by double digits throughout the 2014-2019, as the Uruguayan Public Health Ministry has been very successful at highlighting the fact that essential vitamins can be found readily available and oft-consumed foods and has been heavily promoting awareness of what specific foods best provide healthy nutrition. It has not invested in advertising the benefits of supplementing a healthy diet with vitamins.

COMPETITIVE LANDSCAPE

Sanofi-Aventis maintains lead on the strength of its cough/cold remedy Biosolvan

Sanofi-Aventis Uruguay maintained its position as the leading company within paediatric cough/cold remedies in 2019 with Bisolvon, an expectorant indicated to alleviate coughs. Cough, cold and allergy remedies has historically been one of the biggest paediatric OTC categories in Uruguay, and in 2019 the category continued to see strong growth.

Bayer leads paediatric vitamins and dietary supplements but floundering Supradyn Infantil will likely be discontinued

Bayer continued to hold the leading value share in paediatric vitamins and dietary supplements in 2019, but whereas it used to dominate in this category, its value share declined throughout the review period and its value growth rate declined by double digits for the last four consecutive years. It is expected to discontinue its best-selling paediatric multivitamin, Supradyn Infantil as a result of lower demand.

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