Paediatric Consumer Health in Thailand

PROSPECTS

Paediatric consumer health retains growth potential

Thailand is expected to see a falling birth rate over the forecast period. This is expected to shrink the consumer base for paediatric consumer health.

Acetaminophen and cough/cold remedies will be most dynamic, vitamin and supplements will add most sales

Paediatric acetaminophen is expected to post the highest current value CAGR over the forecast period, thanks to its use to treat fevers and pains in children with the flu and or a cold. The immunity of children is relatively low, so it is easy for them to pick up colds, particularly given their general inability to prevent the spread of germs and viruses by covering their mouths when sneezing or staying away from sick friends, for example.

Modern parents look to the internet

Paediatric OTC consumer health products are not allowed to be sold via internet retailing, while sales of paediatric vitamins and dietary supplements online are likely to remain small to negligible. Nonetheless, paediatric consumer health is expected to be widely discussed on the internet as Thai parents become more informed and digitally connected.

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare continues to lead paediatric consumer health

GSK Consumer Healthcare is the long-time leading player in paediatric consumer health in retail value share terms. The company offers the category’s top brand, Scott’s Emulsion, as well as Panadol and Drapolene.

Players look to provide easy ways of administration for children

In paediatric vitamin and supplements manufacturers often produce vitamins in the form of emulsion and chewable gummies to make them easier for children to consume. In vitamin C, Scott’s Emulsion from GSK and Nat C from Mega Lifesciences compete head to head, with both players offering vitamin C gummies with 30mg of vitamin C in both large and small packs.

Tonics players engage children

There is a strong presence of tonics in vitamins and dietary supplements in Thailand. The leading brands of tonics, Brand’s and Scotch, use separate marketing strategies for their children’s ranges: Brand’s Junior and Scotch Kitz.

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