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Paediatric Consumer Health in
Thailand

Country Report

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Executive Summary

Oct 2019
PROSPECTS
Paediatric consumer health retains growth potential

Thailand is expected to see a falling birth rate over the forecast period. This is expected to shrink the consumer base for paediatric consumer health.

Acetaminophen and cough/cold remedies will be most dynamic, vitamin and supplements will add most sales

Paediatric acetaminophen is expected to post the highest current value CAGR over the forecast period, thanks to its use to treat fevers and pains in children with the flu and or a cold. The immunity of children is relatively low, so it is easy for them to pick up colds, particularly given their general inability to prevent the spread of germs and viruses by covering their mouths when sneezing or staying away from sick friends, for example.

Modern parents look to the internet

Paediatric OTC consumer health products are not allowed to be sold via internet retailing, while sales of paediatric vitamins and dietary supplements online are likely to remain small to negligible. Nonetheless, paediatric consumer health is expected to be widely discussed on the internet as Thai parents become more informed and digitally connected.

COMPETITIVE LANDSCAPE
GSK Consumer Healthcare continues to lead paediatric consumer health

GSK Consumer Healthcare is the long-time leading player in paediatric consumer health in retail value share terms. The company offers the category’s top brand, Scott’s Emulsion, as well as Panadol and Drapolene.

Players look to provide easy ways of administration for children

In paediatric vitamin and supplements manufacturers often produce vitamins in the form of emulsion and chewable gummies to make them easier for children to consume. In vitamin C, Scott’s Emulsion from GSK and Nat C from Mega Lifesciences compete head to head, with both players offering vitamin C gummies with 30mg of vitamin C in both large and small packs.

Tonics players engage children

There is a strong presence of tonics in vitamins and dietary supplements in Thailand. The leading brands of tonics, Brand’s and Scotch, use separate marketing strategies for their children’s ranges: Brand’s Junior and Scotch Kitz.

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Paediatric Consumer Health in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Paediatric Consumer Health industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Paediatric Consumer Health in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Paediatric Consumer Health in Thailand?
  • What are the major brands in Thailand?
  • What are the most popular formats for  treatments?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

 Consumer Health market research database

Paediatric Consumer Health in Thailand - Category analysis

HEADLINES

PROSPECTS

Paediatric consumer health retains growth potential
Acetaminophen and cough/cold remedies will be most dynamic, vitamin and supplements will add most sales
Modern parents look to the internet

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare continues to lead paediatric consumer health
Players look to provide easy ways of administration for children
Tonics players engage children

CATEGORY DATA

Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Consumer Health in Thailand - Industry Overview

EXECUTIVE SUMMARY

Consumer investment in health and medical tourism provide a boost
Consumers move towards self-medication
International players lead consumer health in Thailand
Health and beauty specialist retailers still dominate, but internet retailing is growing
Consumer health expected to continue growing

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources