Thailand is expected to see a falling birth rate over the forecast period. This is expected to shrink the consumer base for paediatric consumer health.
Paediatric acetaminophen is expected to post the highest current value CAGR over the forecast period, thanks to its use to treat fevers and pains in children with the flu and or a cold. The immunity of children is relatively low, so it is easy for them to pick up colds, particularly given their general inability to prevent the spread of germs and viruses by covering their mouths when sneezing or staying away from sick friends, for example.
Paediatric OTC consumer health products are not allowed to be sold via internet retailing, while sales of paediatric vitamins and dietary supplements online are likely to remain small to negligible. Nonetheless, paediatric consumer health is expected to be widely discussed on the internet as Thai parents become more informed and digitally connected.
GSK Consumer Healthcare is the long-time leading player in paediatric consumer health in retail value share terms. The company offers the category’s top brand, Scott’s Emulsion, as well as Panadol and Drapolene.
In paediatric vitamin and supplements manufacturers often produce vitamins in the form of emulsion and chewable gummies to make them easier for children to consume. In vitamin C, Scott’s Emulsion from GSK and Nat C from Mega Lifesciences compete head to head, with both players offering vitamin C gummies with 30mg of vitamin C in both large and small packs.
There is a strong presence of tonics in vitamins and dietary supplements in Thailand. The leading brands of tonics, Brand’s and Scotch, use separate marketing strategies for their children’s ranges: Brand’s Junior and Scotch Kitz.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Paediatric Consumer Health industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Paediatric Consumer Health industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Paediatric Consumer Health in Thailand market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport: