Paediatric Consumer Health in Thailand

PROSPECTS

Paediatric consumer health retains growth potential

Thailand is expected to see a growing elderly population, but also a falling birth rate over the forecast period. This is expected to shrink the consumer base for paediatric consumer health.

Parents seek prevention over cure

Thai parents are becoming more educated on children’s health issues as they access child-related articles and product reviews online. This suggests that they are moving towards a preventive approach to paediatric consumer health.

Modern parents look to the internet

Paediatric OTC consumer health products are not allowed to be sold via internet retailing; and the purchase of paediatric vitamins and dietary supplements online is likely to remain small to negligible. Nonetheless, paediatric consumer health is expected to be widely discussed on the internet as Thai parents become more informed and digitally connected.

COMPETITIVE LANDSCAPE

GlaxoSmithKline (Thailand) retains its leading position

GlaxoSmithKline (Thailand) is the long-time leading player in paediatric consumer health in retail value share terms. The company offers the category’s top brand, Scott’s Emulsion, as well as Panadol and Drapolene.

Tonics players engage children

There is a strong presence of tonics in vitamins and dietary supplements in Thailand. The leading brands of tonics, Brand’s and Scotch, use separate marketing strategies for their children’s ranges: Brand’s Junior and Scotch Kitz.

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